Creating a Giveaway, Launching a New Program, Product or Service? Some Great Examples to Inspire You
  Every once in a while you come across strong offers that are strong not just because of their topic area, but because of the way the owners have put... Read More
It’s a disservice and it ticks me off
One of my biggest pet peeves is of so-called "marketing experts" who don't practice anything near what they preach. You know the ones who seem more snake oil salesmen than... Read More
Thanks for browsing, that’ll be $2 please
There's been an interesting conversation happening in one of my Linked In groups:  A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a... Read More
Two Great Resources for LinkedIn Users
I've been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy, here are two great resources for you: The LinkedIn Challenge... Read More
When Real Isn't
Recently I took a week to focus on my business.  Before I kicked off this project/writing retreat in the Berkshires of Western Massachusetts however, my DH (darling hubby) joined me... Read More
How Word-of-Mouth, Customer Reviews Are Changing the Marketing World and Why Some Have It All Wrong
Lately I've seen several calls for "join my team" and usually in a "sales" or "cold calling" position. They have it wrong. Not that they need additional team members, but... Read More
The Day Coattails Turned Pink
Remember that old expression about riding into political office on the back of someone else's coattails? When you think about it, that's a pretty powerful concept -- tagging on to... Read More