Month: August 2016
5 Reasons Marketing Fails
Most businesses go about marketing all wrong. I’ve been partnering with small business owners for 11+ years and see the same mistakes again and again. The issue is as simple... Read More
Earned Customer Interactions and Human Nature
Last week we started talking about maximizing "mobile blinders" and the 3 types of customer interactions. (Click here to read if you missed.) Of those 3 types, aside from sales,... Read More
The Quickest Way to Lose a Customer
There’s a restaurant about 30 min from where I live that my husband and I go to a couple times a year, typically for celebrations, anniversaries, etc. Walking in, we... Read More
Mobile blinders and how to maximize them
Remember when you went to the grocery store (or any store) and perused the magazines, candy, etc. while waiting to check out? You were a captive audience – stuck with... Read More
Developing Compelling Offers
Wondering what people will buy from you? For those newer in business (say, less than a year), I recommend creating several mini-content offers, each targeted to a specific topic --... Read More