leverage-content-marketing-and-nurturing

Dear Friend and Colleague,

We’ll get to the turtles in a few seconds…promise!  🙂

Would you agree that just reading the headline above is exhausting?  We’re faced with hundreds, thousands of distractions each day, just think of everything that you see, hear and read daily.  Now imagine that you’re your own client.

Would your message get through?

Your clients and prospects are faced with just as many distractions and messages as you are, if not more.

Knowing this, how do you ensure that your message, your ability to help not only cuts through the clutter, but also keeps you top of mind?

You help them today, tomorrow and the next day by sharing information that’s relevant to your industry and your community’s wants and needs.  Provide them with information they can use and do it regularly.

I know, you get it. You’ve heard it before and now wonder “How do I get all this done while wearing all the other hats of my business and life?” 

Like a turtle on his back, you know where you want to go, you’re just stuck and can’t get there without a little help.  And while your colleagues and friends are well-meaning and try, they’re often missing one critical component of how to set you back on track.

It’s doable.  I promise.  I won’t promise that it’s easy peasy out of the gate, but it’s absolutely doable and once you put a system in place to do it consistently, it becomes second nature.  It’s all about understanding how to nurture and engage your community.

And the best part?

You’ll likely be producing less content than you do today!  Of course, this assumes that you’re keeping in touch with your community.  😉

How is it possible?  Your prospective clients, and clients, want to know they’re understood and that you respect them and their time.  I’m going to show you how to do that through a combination of

1. nurturing engagement and
2. systematic, often automated, repurposing.

Let me take a moment to explain “Nurturing Engagement”.  Nurturing Engagement is about sharing information with your audience in such a way that they take the next step, and the next, and the next with you.  Becoming paying clients and, ultimately, raving fans.  It’s part of a process which leads to you making more revenue (and profits) with less effort.

It’s not just putting info “out there”, sitting back and seeing what happens, or praying that people find it, go to your site and hire you.  That’s the approach that, sadly, too many business owners and entrepreneurs take.

This is about your community — remember, the goal is to get, and stay, top of mind with your prospects, readers and community overall.

Remember the “New Economy”?  This is the “New Marketing” for the New Economy — it’s marketing’s job to educate potential customers, partners, supports and sponsors about your business.  The key word is educate.  Good marketing can attract a large audience of eager followers. Great marketing turns a percentage into leads. But the best marketing creates clients and keeps everyone coming back for more.

This has been the key to my business success over the past 8+ years.  It’s how my business generated revenue in excess of $100,000 with a list of only 82 people (including my Mum!).

So. . .How did I/do I do it and What Does It Mean for You?

Join me for our Create Engagement, and Paying Clients, through Nurturing Intensive where you’ll learn:

• how to maximize your current readers (a.k.a. “list”)
• how to set up your communications back end to ensure your engagement becomes easier, faster and more effective (meaning more visitors to opt-ins, opt-ins to readers and readers to paying clients)
• content marketing strategies designed to reduce work while increasing your exposure and credibility
• what to keep and what to delegate to ensure maximum productivity with minimal expense — and how to do it

What you’ll receive:

• 3+ hour group virtual training session with me personally
• access to our online e-learning platform which has templates, how-to videos for you and your team, tools and resources
• the ability to bring one member of your team (partner or virtual assistant) to our virtual training to ensure you’re both on the same page
• Get It Done Right Webcast and Action Guide on “Strategy Behind, and Creation Of, Nurturing Sequences”

 “But That’s Not All” Bonuses:

• A copy of my newest hard copy Sexy Systems Content Marketing Guide (value = ($37)
• Access to a monthly group Open Q&A call to answer any questions after you’ve been implementing — you can submit questions in advance if you can’t make it live.  Calls will, of course, be recorded.

Your Investment:  $67.00

Yep, that’s it.  My goal is that this is one of the most productive (short AND long term) 3 hours you spend in your business outside of scheduling a private half-day.  You’ll walk away with a plan of how to create and use information, build engagement and convert strangers into readers and readers into paying clients.

Ready?

           Single Investment of $67.00

 

What we won’t be covering:

• Facebook, PPC, Adwords advertising
• How to avoid doing any of the work yourself — while there are many things you can delegate, you’ll still need to do some of it.  I believe in delegation, not abdication.
• Why it’s important to connect with your audience — if you don’t know this, this Intensive will be a waste of your time

Questions?  Just let me know and I’ll be happy to answer them for you.

In full and unwavering support of you,

Sandra Martini

Business Growth & Marketing Expert

What people are saying about working with Sandy…

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