Month: July 2010
What happens on the other side of your door?
The other day, I shared a post about the first tenet of Escalator Marketing(tm): Having ONE door to your business, one door so that when prospective clients and partners visit... Read More
The Door To Your Business
When prospective clients "walk up to your business", what do they find? This under-2-minute video shows you why it's important not only to know, but to have the *right* answer. ... Read More
Can Freedom Really Be This Simple?
Have you ever put something in the oven, only to get distracted and end up overcooking it? I used to do it all the time -- especially once I... Read More
5 Reasons Most Small Businesses Fail
Reality: According to the SBA, 63% of all small businesses fail in the first 5 years. OUCH! It sounds harsh, but it's true. And having been in business for over... Read More
When Clarity Costs. . .
We all want clarity -- clarity of purpose, clarity of knowing who we are, clarity around the offers we make in sharing our gifts with others. There comes a certain point, however,... Read More
3 Ways To Alienate Your Peeps a.k.a. “How NOT to Market”
As I put the final touches on my Escalator Marketing(tm) report and what it means to businesses of all industries -- online and offline -- there are several... Read More
Facebook Faux Pas
I'm sponsoring a Free Gift site through July 9th -- 22 different entrepreneurs, including me, created a free giveaway (not the "same old" gift on their sites). Depending on the... Read More