Tag: Extreme Client Care

Marketing, done well, reduces the need for "selling" in Sales.  You've likely heard some paraphrase of the above a million times. Potential clients come to you ready to invest, they... Read More

It's 5pm.  The room is going to be filling up in under 30 minutes with fans who have paid extra to have this time with you. They're your VIPs. Nothing's... Read More

Canvas bags in hand, you grab your wallet and shut up the car. You walk into the farmer’s market, excited to check out all the local and organic produce. And... Read More

When was the last time you received an email and were less-than-impressed when you read it? More and more I'm noticing a trend where the basics of common courtesy are... Read More

At the end of the day what makes our businesses unique is that we’re running them. We create – whether by design or default – the experience each of our... Read More

Everywhere I go online, I'm being bombarded by ads from a "big name coach". It feels as if I'm being stalked. Then I realized it... She's "retargeting" me. Retargeting is... Read More

There's been an interesting conversation happening in one of my Linked In groups:  A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a... Read More

There are so many things we think our clients want: more time more revenue more energy all for less effort than they're currently putting in.  And many times we're correct.... Read More

We often hear that "the money is in the list" and many misunderstand this to be that "the bigger the list, the more money you'll make".  Not necessarily true. It's... Read More

As more and more small business owners are leaning towards "on demand" everything (music, movies, books) to download/stream instantly, I'm noticing some changes in the way that small business owners... Read More

Would you prefer to listen to this week's article?  If so, click here to listen. Maximizing assets? What does that mean? Your business assets account much more than *just* revenue... Read More

Would you prefer to listen to this week's article?  If so, click here to listen. What's your job as a business owner? At its core, it's to make money --... Read More

We all get overwhelmed in our businesses. It’s okay.  It’s been said, we can establish it as fact even if we don’t want to admit it. It’s not being overwhelmed... Read More

There are tons of examples of poor customer service, of clients leaving businesses.  But what about those businesses who go above and beyond, those who practice Extreme Client Care?  Who... Read More

While out and about lately, I've noticed a few things which strike me as decisions made from a "business" standpoint with little regard for the customers. It's true, we need... Read More

What's the difference between good customer service, great customer service and Extreme Client Care™?  It's a question I'm often asked and here's an easy way to think of it: Good... Read More

Have you ever wondered why Facebook and Pinterest are more popular than other platforms like Twitter, Linked In and Google +? I’ve been traveling a lot over the last few... Read More

Over the past 6 days, I've been in 5 cities and two hotels. It was interesting. . .either of the hotels would have been "great" by themselves, but back-to-back, one... Read More