How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses to that article have been interesting. Janet Powers (WomensToolbox.com) described... Read More
How Extreme Client Care Differs from Customer Service: A Case Study
You go to the store and, after looking a bit, purchase a new television set. You arrange delivery and set up and soon, it's sitting in your living room. Sitting... Read More
5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit stale. We tend to focus on our households in spring... Read More
3 Keys to a Solid Engagement Strategy
Many businesses focus so much on acquiring new clients and customers – worried about SEO, updating websites, social media marketing plans, the *right* advertising and much more – yet they... Read More
USP – An Example without Competition
While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered “Whaler’s Wharf” – little shops on both sides of a... Read More
Time Chunking: Backed by Science
Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide which one to go to. From outside appearances, everything looks... Read More
3 Questions to Determine Business Success Longevity
In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain so small as to be inconsequential. Others embraced it wholeheartedly.... Read More
[Infographic & PDF] 7 Steps to Product Creation
First, let me dispel the myth that "products" are only for service-based industries like coaching, information marketers and self-help gurus. That is SO not the case. Every business, in every... Read More
It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of our time. This might seem a bit odd but I... Read More
5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a result, ride the revenue roller coaster month in and month... Read More
4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable (also a good thing) but often also pretty silly. We... Read More
McDonald’s gets it wrong while Market Basket gets it right
Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain) and the lessons we can learn as a result. First,... Read More
[Checklist] 5 Things to Consider Before Your Next Sale
Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a 50% profit decrease with a 15% off discount (eek!). Today,... Read More
2 Ways Your Sales Can Go Bad Quick
“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some info and we scheduled a session. After reviewing everything, I... Read More
7 Step Process to Get & Keep Your Business On Track
Another quarter’s “in the books”! Rather than ask how you feel about it (“GREAT!” I hope!), I thought I’d share the process I go through to prepare for the new... Read More
The impact conversation
So often we’re asked, particularly in the coaching and healing industries, how our businesses impact the world. About our movements. For years, I felt “less than” for not bringing about... Read More
The cure for entrepreneurial burnout
WOW! Last week’s article on burnout inspired more responses than I imagined. . .with most of them starting with “How did you know?” or “You just described me!” So it’s... Read More
Symptoms of Entrepreneurial Burnout
How do you know you’re burned out? Is it: • Avoiding something you know you need to do? • Cringing at the thought of answering one more phone call or... Read More