Whether you're currently hosting a membership program or plan to host one in the near future, there are some trends which have popped up that you'll want to be aware of.
First, let me define what I mean by "membership program":
Any program or service which results in you receiving automatic, recurring revenue:
- It could be ongoing with no definitive end
- It could be 12 weeks, 6-months, or any defined period of time
- It could be a program with benefits such as teleseminars and a forum
- It could be a service such as Team Sandy or website maintenance
You get the idea. . .
I'm seeing two different, yet similar trends when it comes to membership programs: