Insights From the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 18 years of working with clients around the world.

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Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year — less when you exclude holidays, conferences, days off, etc. If... Read More
Ensuring email marketing success
Do you belong to any membership or subscription programs? I do… several in fact as I often consult with businesses on how to improve their retention rates and like seeing... Read More
Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out knows it’s not inexpensive. And last week we got an... Read More
Time Management: A new approach to productivity
What if you knew you had about 4,000 total weeks to live? That life is finite (whatever your number of weeks). What would be important to you if you viewed... Read More
Client Experience: 3 examples of what not to do and 1 winner
Imagine you receive a monthly subscription of dog food. An email comes in that the food’s on its way. A few days later, another email… food’s been delivered.  Only no... Read More
Handwritten Notes – The impact of sending them consistently
A colleague called recently to thank me for a card I’d sent – yep, an actual card that I personally wrote, stuffed, stamped and mailed. After thanking me, he mentioned... Read More
We had a cup of coffee and then he wanted to get married
Have you ever had that feeling after having a conversation with someone? Before you've had a chance to get to know each other and build a relationship? That's what many... Read More
CRMs and business: Often-missed opportunities
I’ve been speaking with lots of business owners lately who have great businesses, strong marketing plans and comprehensive CRM/email marketing solutions. Unfortunately none of them are working together, let alone... Read More
PayPal Changes, Postal Increases and 1099-K’s… oh my!
A few snippets that may affect you/your business: Effective this past Sunday, US postal rates increased. A First Class stamp is now $0.60 (up $0.02). Check out the rest of the... Read More
Non-financial benefits of your business
With any Q3 planning you may have done/be doing, consider the non-financial benefits your business gives you… In what feels like forever ago, I worked in Peace Corps’ marketing department,... Read More
Trust built or destroyed?
Would you rather listen to this article? You can do that here. Are you experiencing some good and not-so-great services/customer experiences lately that affect your level of trust with the... Read More
Two opportunities/lessons from a recent roundtable
Happy Summer! With the heat as hot as it’s been around the US, seems we’ve been well into summer for a bit now.  Last week I attended a local business... Read More
Value Ladders: Identifying the holes in your offerings
Do you ever do tedious work while having a movie on in the background?  This weekend, I decided to knock out a few tedious things that only I could do... Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve... Read More
Moving backburner projects off the backburner
Every business tends to have a backburner – those projects that “you’ll get to” at some point.  And, for me, the more books I read/the more things I want to... Read More
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding... Read More
Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as long as wherever you’re going has what you need to... Read More
Grow your business: 5 ways to start today
It feels like we were just wondering where Q1 went and POOF!, we’re now at the end of April.  After a conversation with a colleague last week, I want to... Read More