Category: Revenue & Profitability
One Strategy for Creating a Winning Proposal
Imagine… you’ve been promoting a live event for months, it’s easily got the potential to be a 7-figure few days and on the first morning people show up that you... Read More
Extreme Client Care / Customer Experience | Marketing Strategy & Implementation | Revenue & Profitability
4 steps for winning back former clients
You likely already know it takes less time, energy and money to keep a client than to get a new one. Nothing new. But what about bringing back, or reactivating,... Read More
Small Business Growth Strategies
We’ve talked about becoming more productive, increasing leverage without overhead and we’ve discussed your Everest Mission during a previous training call and, here, now… Some growth strategies if you’re looking... Read More
Quantifying Extreme Client Care™
It's easy to get caught up in the "I'm too busy" or "that's too much work" or "there just aren't enough hours in the day" mantra of business ownership where... Read More
$1.5 trillion predicted by 2025 — are you getting a share?
Subscription programs are predicted to generate $1.5 trillion by 2025 according to UBS (an investment and financial services firm). What many don’t share is that the average membership/subscription member/customer stays... Read More
9 Questions to Creating Wealth
We often hear that "selling is hard", "many small businesses fail", etc. And while all that's true, today, instead, we're going to focus on the positive things you can do... Read More
Consistent Follow-up: How to and How NOT to
Have you heard the phrase “a day or a decade” when it comes to converting prospects to clients? Or website visitors to opted-in leads? While I don’t know where it... Read More
“When it came up”
Most businesses go through “feast and famine” periods – periods where either you have so many clients you’re longing for a day off and other periods where you’re wondering if... Read More
Extreme Client Care / Customer Experience | Marketing Strategy & Implementation | Revenue & Profitability
Increase Profits with These 5 Retention Strategies
The proof is in the stats: It costs up to seven times more to gain a new client than to keep a current one. A 5% increase in customer retention... Read More
Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year — less when you exclude holidays, conferences, days off, etc. If... Read More
Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out knows it’s not inexpensive. And last week we got an... Read More
PayPal Changes, Postal Increases and 1099-K’s… oh my!
A few snippets that may affect you/your business: Effective this past Sunday, US postal rates increased. A First Class stamp is now $0.60 (up $0.02). Check out the rest of the... Read More
Value Ladders: Identifying the holes in your offerings
Do you ever do tedious work while having a movie on in the background? This weekend, I decided to knock out a few tedious things that only I could do... Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve... Read More
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding... Read More
Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as long as wherever you’re going has what you need to... Read More
Grow your business: 5 ways to start today
It feels like we were just wondering where Q1 went and POOF!, we’re now at the end of April. After a conversation with a colleague last week, I want to... Read More
Your P&L: Have you viewed it this way?
Happy February! (No worries, I’m not going to tell you that a month of 2022 has already passed – I know you know.) I recommend Profit First to all my... Read More