Consistent Follow-up: How to and How NOT to
Have you heard the phrase “a day or a decade” when it comes to converting prospects to clients? Or website visitors to opted-in leads? While I don’t know where it... Read More
“When it came up”
Most businesses go through “feast and famine” periods – periods where either you have so many clients you’re longing for a day off and other periods where you’re wondering if... Read More
Increase Profits with These 5 Retention Strategies
The proof is in the stats: It costs up to seven times more to gain a new client than to keep a current one. A 5% increase in customer retention... Read More
Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year — less when you exclude holidays, conferences, days off, etc. If... Read More
Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out knows it’s not inexpensive. And last week we got an... Read More
PayPal Changes, Postal Increases and 1099-K’s… oh my!
A few snippets that may affect you/your business: Effective this past Sunday, US postal rates increased. A First Class stamp is now $0.60 (up $0.02). Check out the rest of the... Read More
Value Ladders: Identifying the holes in your offerings
Do you ever do tedious work while having a movie on in the background?  This weekend, I decided to knock out a few tedious things that only I could do... Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve... Read More
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding... Read More
Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as long as wherever you’re going has what you need to... Read More
Grow your business: 5 ways to start today
It feels like we were just wondering where Q1 went and POOF!, we’re now at the end of April.  After a conversation with a colleague last week, I want to... Read More
Your P&L: Have you viewed it this way?
Happy February! (No worries, I’m not going to tell you that a month of 2022 has already passed – I know you know.) I recommend Profit First to all my... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More
Reducing Fees: Does it ever make sense?
Whether value-based or dollars-for-hours-based, when it come to pricing, the immediate thought is often "How much can we charge for the program/product/service?" Presuming this comes from a place of acknowledgment... Read More
The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won't survive 2021 without additional government assistance, a February survey from the Federal... Read More
7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients).  This past week we completed one for our Escalate... Read More
Breaking Down Your Revenue
In a recent client call, the subject of multiple streams of income and passive revenue came up.  My goal for every business owner is that you have both. After all,... Read More
Paying Yourself as a Biz Owner
As a business owner, there are two primary ways you can pay yourself from your business: Take a salary and your business gives you a W-2 at the end of... Read More