Business Time Defined
We’ve all heard the saying that “work expands to fill the time allotted”. As a business owner, there are different types of time: Work you’re paid for on an hourly... Read More
Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that? I love that I can do something and listen in... Read More
Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she asked me, "Why don't you use Zoom for Escalate and... Read More
When It Comes to Naming…
In speaking with a client recently, she asked me what the business name "The Martini Way" meant, if it described a process, a system or... It's none of those. It's... Read More
Breaking Down Your Revenue
In a recent client call, the subject of multiple streams of income and passive revenue came up.  My goal for every business owner is that you have both. After all,... Read More
Sales Funnel: Breakdown of Consistent 84% Profit Strategy
Today I wanted to show you an Escalator™ (like a “sales funnel” except more wholistic in that it includes Extreme Client Care™ practices built in for more personalization without losing... Read More
7 Do’s & Don’ts of Creating a Successful Forum for Your Next Program
Over the years, I've participated in several coaching and mastermind programs, most with a forum of one type or another and very few of them successful. In preparing my Get... Read More
Is Hosting Your Membership Program Making You Lazy?
    Whether you're currently hosting a membership program or plan to host one in the near future, there are some trends which have popped up that you'll want to be... Read More