Ensuring email marketing success
Do you belong to any membership or subscription programs? I do… several in fact as I often consult with businesses on how to improve their retention rates and like seeing... Read More
Handwritten Notes – The impact of sending them consistently
A colleague called recently to thank me for a card I’d sent – yep, an actual card that I personally wrote, stuffed, stamped and mailed. After thanking me, he mentioned... Read More
We had a cup of coffee and then he wanted to get married
Have you ever had that feeling after having a conversation with someone? Before you've had a chance to get to know each other and build a relationship? That's what many... Read More
CRMs and business: Often-missed opportunities
I’ve been speaking with lots of business owners lately who have great businesses, strong marketing plans and comprehensive CRM/email marketing solutions. Unfortunately none of them are working together, let alone... Read More
Trust built or destroyed?
Would you rather listen to this article? You can do that here. Are you experiencing some good and not-so-great services/customer experiences lately that affect your level of trust with the... Read More
Two opportunities/lessons from a recent roundtable
Happy Summer! With the heat as hot as it’s been around the US, seems we’ve been well into summer for a bit now.  Last week I attended a local business... Read More
3 Mistakes Businesses Often Make with Their Membership Program
If you follow me on Facebook or Instagram, you may have seen that I've taken on Andy Frisella's 75Hard challenge (warning: Lots of cursing in this podcast episode). One of the things... Read More
The Oregon Files: A lesson in presenting & marketing
Have you read any of Clive Cussler’s books? His most well-known series are “Dirk Pitt Adventures”. I read those years ago and recently came across another of his series: The... Read More
Power of a Case Study vs Testimonial
Do you use case studies or testimonials in your business?  Testimonials are fantastic – although typically short, a paragraph or so or a few minutes on video. They’re great sprinkled... Read More
Defining your Client Success Model™
Do you have a Client Success Model™?  A visual representation of “If you have these things handled and optimized, you’ll have X results” for your clients? It’s also a visual... Read More
Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out Viome.com to see their process. Note... Read More
Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox.  Shortly after, I posted a note on my blog about the change and how it affects entrepreneurs who... Read More
Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be created and the most efficient way to do it is... Read More
Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that? I love that I can do something and listen in... Read More
How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague's membership community and it was all around the effects of iOS15 and email privacy affecting marketing metrics. In case you... Read More
One situation, two approaches
"To achieve your goals, there are 37 primary action items. Here's what can get done over the next 90 days and our team is happy to take care of it..."... Read More
Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with "the title", it hit me that an email subject line and... Read More