Email Segmentation: Wins for Little Effort
A client messaged me the other day and asked if I could join a meeting they were having with their marketing contractor — sales for their upcoming virtual event weren’t... Read More
Google’s New Email Deliverability Rules Summarized
Take a deep breath and let’s dive in: First… Google’s changes affect sending email to contacts whose email addresses end in or After a review of our clients’... Read More
Choosing a CRM? 12 things to know first
Are you happy with your customer relationship management (CRM)  or email marketing system? One of the things we do is support clients with their CRMs and have become experts in... Read More
Success as a Solopreneur
A neighbor recently learned that I bought a piece of property and am having a house built. She asked “Don’t you work for yourself?” Technically I work for The Martini... Read More
The Power of Referrals
If your clients or customers perceive that you do a great job for/with them, the easiest marketing strategy is one of referrals… …providing either you ask for them or you’re... Read More
4 steps for winning back former clients
You likely already know it takes less time, energy and money to keep a client than to get a new one. Nothing new. But what about bringing back, or reactivating,... Read More
Small Business Growth Strategies
We’ve talked about becoming more productive, increasing leverage without overhead and we’ve discussed your Everest Mission during a previous training call and, here, now… Some growth strategies if you’re looking... Read More
Re-engaging Your Email List
Open rates are declining. There are two primary reasons: Your email never makes it to their inboxes. This is a deliverability issue between your email service provider (ESP) – Aweber,... Read More
AI: Why we’re not embracing the trend
Do you use AI (artificial intelligence) in your business? Chat GPT has gotten the most promotion (especially since Microsoft is backing them) and Google announced that it’s coming out with... Read More
4 Credibility Busters – Do any affect your business?
I use a PO Box for business mail (do you?) and typically pick it up weekly unless I’m driving by off hours as I often have BudBud with me. Luckily... Read More
Consistent Follow-up: How to and How NOT to
Have you heard the phrase “a day or a decade” when it comes to converting prospects to clients? Or website visitors to opted-in leads? While I don’t know where it... Read More
Increase Profits with These 5 Retention Strategies
The proof is in the stats: It costs up to seven times more to gain a new client than to keep a current one. A 5% increase in customer retention... Read More
Ensuring email marketing success
Do you belong to any membership or subscription programs? I do… several in fact as I often consult with businesses on how to improve their retention rates and like seeing... Read More
Handwritten Notes – The impact of sending them consistently
A colleague called recently to thank me for a card I’d sent – yep, an actual card that I personally wrote, stuffed, stamped and mailed. After thanking me, he mentioned... Read More
We had a cup of coffee and then he wanted to get married
Have you ever had that feeling after having a conversation with someone? Before you've had a chance to get to know each other and build a relationship? That's what many... Read More
CRMs and business: Often-missed opportunities
I’ve been speaking with lots of business owners lately who have great businesses, strong marketing plans and comprehensive CRM/email marketing solutions. Unfortunately none of them are working together, let alone... Read More
Trust built or destroyed?
Would you rather listen to this article? You can do that here. Are you experiencing some good and not-so-great services/customer experiences lately that affect your level of trust with the... Read More
Two opportunities/lessons from a recent roundtable
Happy Summer! With the heat as hot as it’s been around the US, seems we’ve been well into summer for a bit now.  Last week I attended a local business... Read More