Category: Marketing Strategy & Implementation
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Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as… Read More >
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Grow your business: 5 ways to start today
It feels like we were just wondering where Q1 went and POOF!, we’re now at the end of April. After… Read More >
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Surprise and Delight: 4 Simple Steps to Extreme Client Care™
How are you welcoming new clients/program members and celebrating with/congratulating existing clients? Recently I was speaking with a real estate… Read More >
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3 Tips to Reaching Any Goal
Back in January, I was challenged to do something different. Something that would take significant effort and isn’t something I’ve… Read More >
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A simple way to increase engagement
Are you treating all members of your list the same? If so, you’re missing out on a huge opportunity. In… Read More >
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Adapting Your Membership Program Backend to Better Support Members
We started the Get It Done Right program in February 2010. It was a popular program and we managed it… Read More >
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3 Mistakes Businesses Often Make with Their Membership Program
If you follow me on Facebook or Instagram, you may have seen that I’ve taken on Andy Frisella’s 75Hard challenge (warning: Lots… Read More >
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The Oregon Files: A lesson in presenting & marketing
Have you read any of Clive Cussler’s books? His most well-known series are “Dirk Pitt Adventures”. I read those years… Read More >
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Your P&L: Have you viewed it this way?
Happy February! (No worries, I’m not going to tell you that a month of 2022 has already passed – I… Read More >
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Power of a Case Study vs Testimonial
Do you use case studies or testimonials in your business? Testimonials are fantastic – although typically short, a paragraph or… Read More >
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Extreme Client Care / Customer Experience, Marketing Strategy & Implementation, Subscription ProgramsDefining your Client Success Model™
Do you have a Client Success Model™? A visual representation of “If you have these things handled and optimized, you’ll… Read More >
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Marketing Strategy & Implementation, Digital Marketing, Extreme Client Care / Customer Experience, Subscription ProgramsBeautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may… Read More >
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A simple way to improve the client experience
Happy New Year! Have you ever been excited about something only to feel let down when you got it? That… Read More >
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My 2021 Reading List
I like to send books to my clients — books I’ve read and think they’ll get something from. A client… Read More >
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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note on… Read More >
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Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they’re hosting, we discussed how to really WOW attendees… Read More >
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Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his… Read More >
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How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be… Read More >