Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out Viome.com to see their process. Note... Read More
6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service for as long as they own the product. You’ve talked... Read More
Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering a membership program or do you already have one? If... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More