Adapting Your Membership Program Backend to Better Support Members
We started the Get It Done Right program in February 2010. It was a popular program and we managed it all on an e-learning platform called Ruzuku. We were paying... Read More
3 Mistakes Businesses Often Make with Their Membership Program
If you follow me on Facebook or Instagram, you may have seen that I've taken on Andy Frisella's 75Hard challenge (warning: Lots of cursing in this podcast episode). One of the things... Read More
Power of a Case Study vs Testimonial
Do you use case studies or testimonials in your business?  Testimonials are fantastic – although typically short, a paragraph or so or a few minutes on video. They’re great sprinkled... Read More
Defining your Client Success Model™
Do you have a Client Success Model™?  A visual representation of “If you have these things handled and optimized, you’ll have X results” for your clients? It’s also a visual... Read More
Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out Viome.com to see their process. Note... Read More
6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service for as long as they own the product. You’ve talked... Read More
Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering a membership program or do you already have one? If... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More