Email Segmentation: Wins for Little Effort
A client messaged me the other day and asked if I could join a meeting they were having with their marketing contractor — sales for their upcoming virtual event weren’t... Read More
Re-engaging Your Email List
Open rates are declining. There are two primary reasons: Your email never makes it to their inboxes. This is a deliverability issue between your email service provider (ESP) – Aweber,... Read More
Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out to see their process. Note... Read More
A simple way to improve the client experience
Happy New Year!  Have you ever been excited about something only to feel let down when you got it? That was me this weekend. Excited to jump into the new... Read More
Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be created and the most efficient way to do it is... Read More
How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague's membership community and it was all around the effects of iOS15 and email privacy affecting marketing metrics. In case you... Read More
Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with "the title", it hit me that an email subject line and... Read More
Snippets inside…
Snippets are tidbits of info -- a buffet of content and you select what best serves you. None of the below are affiliate or referral links, just info I thought... Read More
A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone's community and kept getting invites to a workshop (after I signed... Read More
Why I’m Loving Clubhouse
Happy March! We just enjoyed an amazing weekend in the 70s and 80s and I spent much of it walking with Buddy, my shit-zhu, and hosting rooms/speaking/listening to Clubhouse.  As the... Read More
Adapting Your Marketing for Today’s World
Throughout the last two years we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes,... Read More
It’s a Problem of Perception
With Thanksgiving, Black Friday and Cyber Monday, not to mention December, around the corner, consider the below... Which of the below would you want to see in an offer? 50% off!Buy One... Read More
7 + 1 Summer Resources To Keep/Get You on Track
Despite the rain, wind and chilling temperatures today, it's officially the first day of summer here in Massachusetts. As you prepare to have the kids home from school and determine your... Read More
Integrity — Has It Lost Its Meaning?
From, the word "integrity" means: 1. adherence to moral and ethical principles; soundness of moral character; honesty. 2. the state of being whole, entire, or undiminished: to preserve the... Read More