Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out Viome.com to see their process. Note... Read More
A simple way to improve the client experience
Happy New Year!  Have you ever been excited about something only to feel let down when you got it? That was me this weekend. Excited to jump into the new... Read More
Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his clients. The question was simple: Did I have any thoughts... Read More
Lessons from Shep Hyken for your next book
Shep Hyken writes a lot about customer service. His latest book, I'll Be Back, is coming out this fall and currently available for pre-order in either hardcopy or Kindle on... Read More
How to Alleviate Buyer’s Remorse
Last week we discussed some lessons learned from Manhattan's Ladies Mile during the late 1800s and I shared that, this week, we'd cover some ways to alleviate buyer's remorse when... Read More
Getting to Know Your Clients
Remember the days when people knew your name? When you knew the people you did business with, and they knew you? When personal attention was the norm? I remember when... Read More
Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More
A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone's community and kept getting invites to a workshop (after I signed... Read More
Reducing Fees: Does it ever make sense?
Whether value-based or dollars-for-hours-based, when it come to pricing, the immediate thought is often "How much can we charge for the program/product/service?" Presuming this comes from a place of acknowledgment... Read More
The Case of the $50 Planner
I'm addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I had tried one a couple years ago and thought "if... Read More
7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients).  This past week we completed one for our Escalate... Read More
Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a client audit. We're in the process of one now and... Read More
Adapting Your Marketing for Today’s World
Throughout the year we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes, three are... Read More
Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the ability to hang out a shingle and proclaim their expertise... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More