How to make the best decisions: A counterintuitive approach
A client texted this morning and asked if we could have a quick call…  They have an opportunity to purchase a piece of equipment for their business and wanted my... Read More
Success as a Solopreneur
A neighbor recently learned that I bought a piece of property and am having a house built. She asked “Don’t you work for yourself?” Technically I work for The Martini... Read More
The Power of Referrals
If your clients or customers perceive that you do a great job for/with them, the easiest marketing strategy is one of referrals… …providing either you ask for them or you’re... Read More
How not having an FAQ could cost your business
If you follow me on Facebook or Instagram, you likely know that I’m an avid gardener and fan of growing as much of my own food as possible.So late last... Read More
The impact of a toxic client
As summer approaches and many people take vacations or otherwise slow down a bit, it’s a great time to review your current clients. We’ve covered how to do a client... Read More
The #1 reason optimization fails
Everywhere we turn these days, we hear more and more about optimizing — our business, our health, our relationships, our tech, etc. I’m a huge fan of optimization and would... Read More
Overcome Overwhelm: 3 Stages of Business
In our 3 Causes of Overwhelm post recently, we shared that the primary cause of overwhelm is trying to do all things equally and simultaneously while constantly being seduced by... Read More
3 Causes of Overwhelm
Do you find yourself working more than you should for a fraction of the results you’re anticipating?  Running here and there thinking the next webinar, program, self-study course or event... Read More
3 Questions to Ask Before Taking On a New Client/Project
Have you ever had a tough day in the office?  I had one recently and it reminded me of our process:  Before taking on a new project or client, there... Read More
National Handwriting Day
Each year, January 23rd is celebrated as National Handwriting Day. Being a fan of handwritten notes, cards and letters, especially in this era of digital everything and instant communication, I... Read More
Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year — less when you exclude holidays, conferences, days off, etc. If... Read More
Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out knows it’s not inexpensive. And last week we got an... Read More
Time Management: A new approach to productivity
What if you knew you had about 4,000 total weeks to live? That life is finite (whatever your number of weeks). What would be important to you if you viewed... Read More
Non-financial benefits of your business
With any Q3 planning you may have done/be doing, consider the non-financial benefits your business gives you… In what feels like forever ago, I worked in Peace Corps’ marketing department,... Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve... Read More
Moving backburner projects off the backburner
Every business tends to have a backburner – those projects that “you’ll get to” at some point.  And, for me, the more books I read/the more things I want to... Read More
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding... Read More
Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as long as wherever you’re going has what you need to... Read More