Non-financial benefits of your business
With any Q3 planning you may have done/be doing, consider the non-financial benefits your business gives you… In what feels like forever ago, I worked in Peace Corps’ marketing department,... Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve... Read More
Moving backburner projects off the backburner
Every business tends to have a backburner – those projects that “you’ll get to” at some point.  And, for me, the more books I read/the more things I want to... Read More
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding... Read More
Increasing Revenue and Profitability: 4 Internal Steps
There’s just something about the shift in energy when leaving our normal surroundings and going somewhere else to write/strategize… as long as wherever you’re going has what you need to... Read More
Grow your business: 5 ways to start today
It feels like we were just wondering where Q1 went and POOF!, we’re now at the end of April.  After a conversation with a colleague last week, I want to... Read More
Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox.  Shortly after, I posted a note on my blog about the change and how it affects entrepreneurs who... Read More
Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his clients. The question was simple: Did I have any thoughts... Read More
Are you making time for this?
Years ago I used to feel guilty for picking up a book or taking a stroll to clear my head "during the workday". After all, "if I wasn't on the... Read More
Increase credibility by replacing these two phrases
I've managed an online team for 16 years and was recently referred to as a "founding grandmother" in the online world by Carrie Wilkinson (formerly branded as The Barefoot Executive)... Read More
VIRTUAL WORKSHOP: Overcome Biz Overwhelm
Get Clients, Add Leverage & Increase Profits without the stress and drama! Ever turn on your computer in the morning and feel a twinge of "Where do I start?" or "What will... Read More
When It Comes to Naming…
In speaking with a client recently, she asked me what the business name "The Martini Way" meant, if it described a process, a system or... It's none of those. It's... Read More
Paying Yourself as a Biz Owner
As a business owner, there are two primary ways you can pay yourself from your business: Take a salary and your business gives you a W-2 at the end of... Read More
An Unexpected Result From This One Decision
Have you ever prepared to sell a house?   Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to make it "showable", upgrading appliances, etc. only to discover, once... Read More
Craving a Reboot? Shift Your Energy
Have you ever just craved a reboot? Something to shift up the energy? That was me two weekends ago. While I love what I do and am so grateful to... Read More
Tips to Increase Revenue and Client Retention Regardless of the Economy
In seeing businesses starting to re-open, I'm also seeing many of them lose the customer focus so prevalent in the early days of the pandemic.   From Covid-19 surcharges on... Read More
5 Learnings After Facebook Vanishes
It was 2:30am and I was happily sleeping after my second 12+ hour day at a conference in Atlanta.   And then came the dings. Ding. Ding. Ding. Each one... Read More
The 3 F’s of a Successful Business
Sandra Martini discusses the 3 components of every successful business -- small or large. We received quite a few follow-ups to last week's article on 3 key marketing skills. Most... Read More