Simple Strategies
Monthly Recurring Revenue
Retention of Best Customers
Streamlined Operations
Marrying profitable growth with monthly recurring revenue + retention for a business that funds your future while you live your best life today.

You started your business to improve your life, your lifestyle, to make an impact. But none of this happens if you’re not making a profit on a consistent day in/day out basis.

Do any of these problems sound familiar?

  • Business looks good on paper yet you wonder where the money is at the end of the month and year?
  • Wanting to add a membership or subscription program and not sure where to start?
  • Or are clients joining your membership/subscription programs, but not staying more than a few months?
  • Taking all the “right” actions and yet nothing’s working?
  • Business is a few bad months away from not paying the bills or, worse, you’re living in launch and promotion mode burning out your community as you pray they click “buy now”?

The days of too much month, too little money and chaotic growth end when your business is doing its job.

We partner with you to design a membership/subscription business using innovative and proven strategies to help your clients achieve THEIR goals — those they’ve stated and those they may not even realize — so they stay with you longer. It’s all about retention through service and being helpful.

Want to know where your business stands? Contact us.

Trusted by top businesses worldwide

151203143652 New Directv Logo 640x360
Hampton Uni
Craig Cody And Company 2021
Hu Scripps Howard Logo Blue
Rfc Green Leaves
Productive Therapist
Mclaren Protontherapy Rgb
Lakeville Animal Hospital
Iep Active Choices Square Logo With Pattern 1920
Hupti Logo 1024
Human Solutions Logo


Consulting Min
Consulting/Advisory Partnering with you to design and implement the best customized plan for what your business needs now and in the future. Learn more.
Speaking Min
Speaking Timely action-oriented insights that you don’t get elsewhere, highlighting real-world best practices for managing growth and change while increasing profits and having a life. Learn more.
Workshops Min
Workshops No theory here. Engaging and interactive, full of actionable info, you walk away ready to move your business forward today. Learn more.

About Us

The Martini Way, a boutique firm, is focused on working with clients who make a difference in today’s world. We specialize in providing innovative, custom solutions with a focus on retention, Extreme Client CareTM and Leveraged Profit SolutionsTM designed with your values and goals front and center. Our Client Success Model™ below showcases our overall process.

Untitled Design

Insights From the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and more than 18 years of working with clients around the world.

Value Ladders: Identifying the holes in your offerings
Do you ever do tedious work while having a movie on in the background?  This weekend, I decided to knock out a few tedious things that only I could do… Read More
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked the doors on my way out on New Year’s Eve… Read More
Moving backburner projects off the backburner
Every business tends to have a backburner – those projects that “you’ll get to” at some point.  And, for me, the more books I read/the more things I want to… Read More

social proof by Endorsal