Customer Retention 101: 4 Ways to Keep Clients Coming Back for More
We’re celebrating our 20th year in business in 2024 and am thrilled to say that each of those years has been profitable.  In doing a recent client review, we took... Read More
How to make the best decisions: A counterintuitive approach
A client texted this morning and asked if we could have a quick call…  They have an opportunity to purchase a piece of equipment for their business and wanted my... Read More
Google’s New Email Deliverability Rules Summarized
Take a deep breath and let’s dive in: First… Google’s changes affect sending email to contacts whose email addresses end in @gmail.com or @googlemail.com. After a review of our clients’... Read More
FinCEN: Corporate Transparency Act
Have you heard of the Corporate Transparency Act, or CTA? Highlights… The regulation by the U.S. Treasury Department’s Financial Crimes Enforcement Network (FinCEN) requires entities created or registered by state... Read More
Goal Setting: An Alternative Concept
One of my annual rituals, like many people’s, is to spend the week between Christmas and New Year’s goal setting and planning for the upcoming year.  Except this year.  I’ve... Read More
Business Time Defined
We’ve all heard the saying that “work expands to fill the time allotted”. As a business owner, there are different types of time: Work you’re paid for on an hourly... Read More
Is your business scalable?
As you know, there are several types of work: Work you’re paid for on an hourly basis Work you’re paid for on a value basis (totally subjective and a matter... Read More
Choosing a CRM? 12 things to know first
Are you happy with your customer relationship management (CRM)  or email marketing system? One of the things we do is support clients with their CRMs and have become experts in... Read More
My 2021 Reading List
I like to send books to my clients -- books I've read and think they'll get something from. A client who recently received a book asked me how many books... Read More
Breaking Down Your Revenue
In a recent client call, the subject of multiple streams of income and passive revenue came up.  My goal for every business owner is that you have both. After all,... Read More
Resources for Your Business
With year-end fast upon us, I wanted to share some resources that may assist in your year-end and New Year planning and goals: LeadPages is offering a complimentary 2021 content... Read More
Planning for 2021
At the end of each year, I plan for the next in 4 phases. Review the current yearPlan for the next yearMap out the planTake consistent action on the plan... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More
If Caterpillar Can Do It, You Can Too!
This morning I woke up with a quick flashback to my days with Peace Corps and AmeriCorps -- it's the last day of the fiscal year for the Federal Government... Read More
Subscriptions, Subscriptions Everywhere!
Everywhere I turn lately I'm running into subscriptions and membership programs:   Quicken now requires a subscription in order to pay bills through their platform. My vet offers an annual... Read More
It Comes Down to a Matter of Trust
As I write this post, I'm supposed to be on a call with a client.   She booked the call, cancelled last week, rebooked for today, didn't respond to a... Read More
August… An Interesting Month
I read something years ago about August and, as I was reviewing my August goals, it came to mind. To paraphrase...   August is a funny month. Many people enjoy... Read More