Category: Marketing Strategy & Implementation
-
Revenue & Profitability, Extreme Client Care / Customer Experience, Marketing Strategy & ImplementationIncrease Profits with These 5 Retention Strategies
The proof is in the stats: Businesses, regardless of size, spend a lot of time, energy and money acquiring each… Read More >
-
How businesses tick off potential customers
Recently, a long-time friend and client celebrated her wedding anniversary — 48 years. I called a florist in her town,… Read More >
-
Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year —… Read More >
-
Ensuring email marketing success
Do you belong to any membership or subscription programs? I do… several in fact as I often consult with businesses… Read More >
-
Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out… Read More >
-
Time Management: A new approach to productivity
What if you knew you had about 4,000 total weeks to live? That life is finite (whatever your number of… Read More >
-
Client Experience: 3 examples of what not to do and 1 winner
Imagine you receive a monthly subscription of dog food. An email comes in that the food’s on its way. A… Read More >
-
Handwritten Notes – The impact of sending them consistently
A colleague called recently to thank me for a card I’d sent – yep, an actual card that I personally… Read More >
-
We had a cup of coffee and then he wanted to get married
Have you ever had that feeling after having a conversation with someone? Before you’ve had a chance to get to… Read More >
-
CRMs and business: Often-missed opportunities
I’ve been speaking with lots of business owners lately who have great businesses, strong marketing plans and comprehensive CRM/email marketing… Read More >
-
PayPal Changes, Postal Increases and 1099-K’s… oh my!
A few snippets that may affect you/your business: Effective this past Sunday, US postal rates increased. A First Class stamp… Read More >
-
Non-financial benefits of your business
With any Q3 planning you may have done/be doing, consider the non-financial benefits your business gives you… In what feels… Read More >
-
Trust built or destroyed?
Would you rather listen to this article? You can do that here. Are you experiencing some good and not-so-great services/customer… Read More >
-
Two opportunities/lessons from a recent roundtable
Happy Summer! With the heat as hot as it’s been around the US, seems we’ve been well into summer for… Read More >
-
Value Ladders: Identifying the holes in your offerings
Do you ever do tedious work while having a movie on in the background? This weekend, I decided to knock… Read More >
-
Becoming a positive disruptor
The national satellite company I worked for was closing its Massachusetts’ office’s doors – as the last employee I locked… Read More >
-
Moving backburner projects off the backburner
Every business tends to have a backburner – those projects that “you’ll get to” at some point. And, for me,… Read More >
-
How to future proof your business
Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep… Read More >