Category: Marketing Strategy & Implementation
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Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that?… Read More >
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How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague’s membership community and it was all around the effects of… Read More >
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One situation, two approaches
“To achieve your goals, there are 37 primary action items. Here’s what can get done over the next 90 days… Read More >
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Are you making time for this?
Years ago I used to feel guilty for picking up a book or taking a stroll to clear my head… Read More >
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Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with “the… Read More >
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Increase credibility by replacing these two phrases
I’ve managed an online team for 16 years and was recently referred to as a “founding grandmother” in the online… Read More >
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Snippets inside…
Snippets are tidbits of info — a buffet of content and you select what best serves you. None of the… Read More >
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6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service… Read More >
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Lessons from Shep Hyken for your next book
Shep Hyken writes a lot about customer service. His latest book, I’ll Be Back, is coming out this fall and… Read More >
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Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering… Read More >
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How to Alleviate Buyer’s Remorse
Last week we discussed some lessons learned from Manhattan’s Ladies Mile during the late 1800s and I shared that, this… Read More >
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Getting to Know Your Clients
Remember the days when people knew your name? When you knew the people you did business with, and they knew… Read More >
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Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the “Ladies Mile” Manhattan department store wars in the late… Read More >
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4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you… Read More >
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A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone’s community… Read More >
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Reducing Fees: Does it ever make sense?
Whether value-based or dollars-for-hours-based, when it come to pricing, the immediate thought is often “How much can we charge for… Read More >
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The Case of the $50 Planner
I’m addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I… Read More >
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The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won’t survive 2021… Read More >