Category: Marketing Strategy & Implementation
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The Launch Model Isn’t Sustainable
2013: I had a lumpectomy (benign thankfully!), two months later my sister (who was also my primary team member) was… Read More >
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Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she… Read More >
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Marketing Strategy & Implementation, Extreme Client Care / Customer Experience, Revenue & Profitability7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also… Read More >
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Do What I Say, Not What I Do
Happy St. Patrick’s Day! Ever heard that saying “Do what I say, not what I do?” It drives me crazy.… Read More >
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7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a… Read More >
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Why I’m Loving Clubhouse
Happy March! We just enjoyed an amazing weekend in the 70s and 80s and I spent much of it walking… Read More >
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Intention Experiments — The Beginning
And the decision to start my first Intention Experiment. Or rather two… Read More >
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Intention Experiments
Life is so unpredictable. I learned yesterday that a close friend who’s cancer returned at the end of 2020 has… Read More >
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VIRTUAL WORKSHOP: Overcome Biz Overwhelm
Get Clients, Add Leverage & Increase Profits without the stress and drama! Ever turn on your computer in the morning and feel… Read More >
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Harvey, Roofs + Tolerations
Have you read any of Harvey Mackay’s books? I’ve read them all except his newest which came out this month. While… Read More >
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What I read during the 2020 Pandemic
If you’re looking to up your business/marketing/finance/productivity knowledge, here’s a peek at 2020’s reading Read More >
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When It Comes to Naming…
In speaking with a client recently, she asked me what the business name “The Martini Way” meant, if it described… Read More >
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Breaking Down Your Revenue
In a recent client call, the subject of multiple streams of income and passive revenue came up. My goal for… Read More >
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Adapting Your Marketing for Today’s World
Throughout the last two years we’ve seen some industries, some businesses thrive, while others barely survive or even completely close. … Read More >
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It’s a Problem of Perception
With Thanksgiving, Black Friday and Cyber Monday, not to mention December, around the corner, consider the below… Which of the… Read More >
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Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the… Read More >
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Paying Yourself as a Biz Owner
As a business owner, there are two primary ways you can pay yourself from your business: Take a salary and… Read More >
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Resources for Your Business
With year-end fast upon us, I wanted to share some resources that may assist in your year-end and New Year… Read More >