Category: Marketing Strategy & Implementation
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Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering… Read More >
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How to Alleviate Buyer’s Remorse
Last week we discussed some lessons learned from Manhattan’s Ladies Mile during the late 1800s and I shared that, this… Read More >
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Getting to Know Your Clients
Remember the days when people knew your name? When you knew the people you did business with, and they knew… Read More >
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Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the “Ladies Mile” Manhattan department store wars in the late… Read More >
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4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you… Read More >
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A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone’s community… Read More >
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Reducing Fees: Does it ever make sense?
Whether value-based or dollars-for-hours-based, when it come to pricing, the immediate thought is often “How much can we charge for… Read More >
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The Case of the $50 Planner
I’m addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I… Read More >
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The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won’t survive 2021… Read More >
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The Launch Model Isn’t Sustainable
2013: I had a lumpectomy (benign thankfully!), two months later my sister (who was also my primary team member) was… Read More >
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Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she… Read More >
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Marketing Strategy & Implementation, Extreme Client Care / Customer Experience, Revenue & Profitability7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also… Read More >
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Do What I Say, Not What I Do
Happy St. Patrick’s Day! Ever heard that saying “Do what I say, not what I do?” It drives me crazy.… Read More >
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7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a… Read More >
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Why I’m Loving Clubhouse
Happy March! We just enjoyed an amazing weekend in the 70s and 80s and I spent much of it walking… Read More >
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Intention Experiments — The Beginning
And the decision to start my first Intention Experiment. Or rather two… Read More >
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Intention Experiments
Life is so unpredictable. I learned yesterday that a close friend who’s cancer returned at the end of 2020 has… Read More >
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VIRTUAL WORKSHOP: Overcome Biz Overwhelm
Get Clients, Add Leverage & Increase Profits without the stress and drama! Ever turn on your computer in the morning and feel… Read More >