Category: Marketing Strategy & Implementation
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Planning for 2021
At the end of each year, I plan for the next in 4 phases. Review the current year Plan for… Read More >
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The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit… Read More >
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Thanks for Browsing, That’ll Be $2 Please!
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Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation, Revenue & ProfitabilityIf Caterpillar Can Do It, You Can Too!
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Subscriptions, Subscriptions Everywhere!
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It Comes Down to a Matter of Trust
As I write this post, I’m supposed to be on a call with a client. She booked the call,… Read More >
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August… An Interesting Month
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An Unexpected Result From This One Decision
Have you ever prepared to sell a house? Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to… Read More >
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A Revenue Opportunity You’ve Likely Missed
When was the last time you/your team said “no” to a customer? “No, we don’t do X?” “No, we… Read More >
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Why You’re Missing Your Goal and 4 Ways to Fix the Issue
As mentioned last week, I recently started fostering a dog, ideally I’ll be able to adopt him. He has some… Read More >
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Craving a Reboot? Shift Your Energy
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Tips to Increase Revenue and Client Retention Regardless of the Economy
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Three Things You Can Do Now to Support Your Business
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A Pandemic Tale of Two Businesses
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Defining Your Best Customer
Many define their “best” customers as the “big ticket” customers — those who buy the biggest programs, products and services. Read More >
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Creative Ways to Increase Sales Without Discounting Your Prices During a Crisis or Recession
You’re continuing your marketing. Assessing what your clients most need right now and working to give it to them. And… Read More >
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Business Resources During COVID-19
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Entrepreneurial Overwhelm, Part 2 of 3: 3 Growth Stages of Your Business
Stage 1 business owners are often easily seduced by those who cater to opportunity seekers – simply because you’re so… Read More >