Social Presence That Doesn’t Feel Salesy (Ever)
We’ll discuss how to:
- Stop treating social media like a sales channel. Treat it like a familiarity channel.
- Build your presence around 3 things you want to be known for.
- Share what you already know, notice, answer, and do.
- Use the “help first, invitation second” rule.
- Let people see the person behind the expertise, without turning your life into content. Personal is useful. Private is optional.
- Create a sustainable visibility rhythm instead of chasing consistency.
- Measure whether social media is creating business momentum, not applause.