I received yet another sales pitch email from a very well-known marketer the other day and this one got me curious so I clicked over to the sales page and what a surprise to see that the first testimonial was from "John C" and John lives in my tiny town of Lakeville.
Intrigued, I called a friend in South Carolina and asked her to bring up the same link — "John C" with the same exact testimonial also lives in the small town of Moncks Corner, South Carolina.