A simple way to increase engagement
Are you treating all members of your list the same? If so, you’re missing out on a huge opportunity.  In reviewing a client’s membership program and email communications, we saw... Read More
Email Best Practices for Higher Open Rates and Conversions
We spend so much time trying to connect (“touch”) with our prospects and clients that you want to ensure the information actually reaches them. Regardless of what you send, and... Read More
Email Test Result: 9% Open Rate Increase
A client recently asked why my “newsletters” don’t look like newsletters anymore. It’s a great question and I thought I’d share in case you’re also curious – granted, I don’t... Read More
7 Step Goal Setting Process + 3 Ways to Ensure They’re Achieved
So many of us create goals, resolutions and more at the beginning of the year. Some of us choose themes or projects to help keep us focused and accountable. And... Read More
Do you have THIS basic covered in your biz?
Every once in a while I see something which makes me just ask WHAT?!?. In setting up your business, one of the VERY first things you want to do is... Read More
I’m just not gonna take it anymore. . . #fb
Have you ever put up with things, tolerations as it were and then, finally, you have enough and refuse to deal with it anymore?    That's exactly where I am with... Read More
How many ezine subs do you REALLY have?
I received a call from a very well-known information marketer recently asking if I'd be interested in being a featured guest on one of her teleseminars. In order to "qualify"... Read More