Biggest Mistake in Using Virtual Assistants
Everywhere you turn, online-based business owners are told to “get help”, “delegate” or “hire a VA (virtual assistant)”. First, I wholeheartedly agree. I love virtual assistants and part of my... Read More
Without this, your clients are going elsewhere. . .
  This past weekend I attended the annual RV Expo in Boston and was thrilled to see how marketing savvy many of the exhibitors were. There was everything from putting... Read More
Effects of the most recent storm
Whether we're talking Hurricane Irene or the New Economy, your business has to not only weather the storms, but stand strong -- no matter what. Today's quick video shares what's... Read More
Ignorance? Or case of cobbler going barefoot?
Remember the old saying about the cobbler's children having no shoes?  Or the mechanic whose car barely runs? There seems to be a trend of the same from so-called marketing... Read More
7 Reasons Blueprints Don’t Work
Every time you turn around these days, someone's trying to sell you a blueprint: blueprints for marketing blueprints for social media blueprints for reaching 6 figures blueprints for reaching 7... Read More
What happens on the other side of your door?
The other day, I shared a post about the first tenet of Escalator Marketing(tm): Having ONE door to your business, one door so that when prospective clients and partners visit... Read More
The Door To Your Business
When prospective clients "walk up to your business", what do they find?  This under-2-minute video shows you why it's important not only to know, but to have the *right* answer. ... Read More
3 Ways To Alienate Your Peeps a.k.a. “How NOT to Market”
    As I put the final touches on my Escalator Marketing(tm) report and what it means to businesses of all industries -- online and offline -- there are several... Read More