Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
An Integrity Assessment — Would Your Business Pass?
At first glance, it seems as if it'd be tough to provide an assessment on one's integrity.  After all, how do we measure it? Thinking back to my days of... Read More
How to lose credibility, tick people off and get unsubscribes
It always amazes me when marketers assume your world revolves around them. Here's a sampling of emails I've received in the last few days which have not only led to... Read More
A rose by any other name…
Many business owners, particularly online it seems, have had their programs, websites, information pages, intake forms and more taken, copied, borrowed, stolen (fill in your verb of choice) and I've... Read More
3 Ways To Alienate Your Peeps a.k.a. “How NOT to Market”
    As I put the final touches on my Escalator Marketing(tm) report and what it means to businesses of all industries -- online and offline -- there are several... Read More