7 Step Goal Setting Process + 3 Ways to Ensure They’re Achieved
So many of us create goals, resolutions and more at the beginning of the year. Some of us choose themes or projects to help keep us focused and accountable. And... Read More
Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have been around strategic planning, looking at what went right (and... Read More
How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses to that article have been interesting. Janet Powers (WomensToolbox.com) described... Read More
5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit stale. We tend to focus on our households in spring... Read More
3 Keys to a Solid Engagement Strategy
Many businesses focus so much on acquiring new clients and customers – worried about SEO, updating websites, social media marketing plans, the *right* advertising and much more – yet they... Read More
USP – An Example without Competition
While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered “Whaler’s Wharf” – little shops on both sides of a... Read More
Time Chunking: Backed by Science
Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide which one to go to. From outside appearances, everything looks... Read More
3 Questions to Determine Business Success Longevity
In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain so small as to be inconsequential. Others embraced it wholeheartedly.... Read More
[Infographic & PDF] 7 Steps to Product Creation
First, let me dispel the myth that "products" are only for service-based industries like coaching, information marketers and self-help gurus. That is SO not the case. Every business, in every... Read More
It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of our time. This might seem a bit odd but I... Read More
5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a result, ride the revenue roller coaster month in and month... Read More
Why smart businesses offer PayPal
A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it as a payment option for her business. Given the title... Read More
4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable (also a good thing) but often also pretty silly. We... Read More
McDonald’s gets it wrong while Market Basket gets it right
Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain) and the lessons we can learn as a result. First,... Read More
[Checklist] 5 Things to Consider Before Your Next Sale
Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a 50% profit decrease with a 15% off discount (eek!). Today,... Read More
2 Ways Your Sales Can Go Bad Quick
“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some info and we scheduled a session. After reviewing everything, I... Read More
It just takes a little initiative
It’s Independence Day here in the US, it always amazes me how much a community can do, and how quickly it can be done. On Wednesday I spent, with 4... Read More
7 Step Process to Get & Keep Your Business On Track
Another quarter’s “in the books”! Rather than ask how you feel about it (“GREAT!” I hope!), I thought I’d share the process I go through to prepare for the new... Read More