Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
One situation, two approaches
"To achieve your goals, there are 37 primary action items. Here's what can get done over the next 90 days and our team is happy to take care of it..."... Read More
Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with "the title", it hit me that an email subject line and... Read More
Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
3 Resources for Your Business
When you own a business, there are so many things to do – some you excel at and others really should be hired (or “partnered”) out. Whether you’re doing it... Read More
3 things to solve before 2016
WOW! The comments are still pouring in on last week’s Sales Primer article. Interestingly, the comments are coming in via email rather than posts on my blog. The next sentence... Read More
Planning Your Next Sale: A Primer — Black Friday, Small Business Saturday, Cyber Monday and. . .
With Black Friday, Small Business Saturday, Cyber Monday around the corner and the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients... Read More
Summer is a time for growing
Summer. BBQs, swimming pools, vacations, heat, hammocks. . .a general slow down of life overall. What if we were to heed the words of the great Jim Rohn instead: “Summer... Read More
Raving Fans: Make Them Giggle with Glee
As a business focused on providing the best care possible, you're working with clients you enjoy. That said, not all clients are created equal and some will be your *best*... Read More
Tipping Point In Your Business
Someone recently asked me what was the tipping point in my business in terms of “knowing it would be okay and all work out”. As with most things, there are... Read More
5 Ways to Manage Your “To Do” List So It Doesn’t Manage You
We often talk about getting more done and increasing productivity, but what about managing your “To Do” list from the very beginning? Before things get added and take on the... Read More
Customer Loyalty Month: 5 Ways to Show Your Clients the Same Loyalty They Show You
[caption id="attachment_9344" align="alignleft" width="150"] Extreme Client Care[/caption] We used to be Comcast/Infinity customers (note the “used to”). That all changed one day when we saw a commercial for a special... Read More
Biggest Mistake in Using Virtual Assistants
Everywhere you turn, online-based business owners are told to “get help”, “delegate” or “hire a VA (virtual assistant)”. First, I wholeheartedly agree. I love virtual assistants and part of my... Read More
6 Ways to Reduce Shopping Cart Abandonment
You do all the work to build a community, not only on social media, but also: A database people have opted into Sharing regular communications Figuring out what your community... Read More
Why people invest with some businesses and not others
The Question…Ultimately, why do people invest with some online businesses and not others? Posed to me via a Virtual Day Deep Dive preparation form, I thought it was a great... Read More
3 Steps to Compelling Content
You see a post on Twitter and it makes you curious. You pop over to the website and see branding that’s congruent with your Twitter experience. They’ve just passed your... Read More
7 Step Goal Setting Process + 3 Ways to Ensure They’re Achieved
So many of us create goals, resolutions and more at the beginning of the year. Some of us choose themes or projects to help keep us focused and accountable. And... Read More
Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have been around strategic planning, looking at what went right (and... Read More