Trust Leaks™ Episode 1: The False Promise Leak — How Overpromising Erodes Trust

Trust Leaks™ Episode 1: The False Promise Leak — How Overpromising Erodes Trust
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Episode 1 digs into one of the most damaging—and common—Trust Leaks in business: the False Promise Leak.

This happens when a business unintentionally creates expectations it cannot deliver on. Even when done innocently, it damages conversion rates, referral potential, and long-term retention.

Sandra shares real examples of subtle overpromising, the psychology behind why clients lose trust, and simple fixes to align expectations and delivery.

If your content, offers, onboarding, or timelines ever feel “almost” aligned but not perfectly matched, this episode will save you friction and future refunds.


Key Takeaways:

  • What a False Promise Leak looks like in real life
  • The expectation-delivery gap
  • Why clients lose trust quickly (even if outcomes are good)
  • How to realign offers + messaging
  • Simple adjustments that prevent future leaks

If you enjoy Trust Leaks™, subscribe on Apple Podcast here.