One of the most popular questions I’m asked is "HOW do I build my ezine list?" or "How do I get more people to sign up for my ezine list?"
There is NO magic pill to building your ezine list!
Please read the above sentence again.
Trust me, if a magic pill did exist, I would have found it. 🙂
There are hundreds, if not thousands, of ways you can build your ezine list. Today, we’re going to cover 7 of the lowest cost, highest impact strategies:
1: Send an email to everyone you KNOW announcing your newsletter and telling them how they can sign up if interested (do not overdo this and send only to those people you have a relationship with).
2: Post thoughtful, relevant comments on other’s blogs or social media "walls" (such as Facebook) to drive traffic to your website or squeeze page.
3: Make signing up for your newsletter a simple process by having opt-in boxes on all pages of your website and/or having a squeeze page — remember not all your website visitors will get to your site through your "home" page.
4: Offer a valuable, information-packed free gift to make it a "no brainer" for people to sign up and, whenever possible, include a graphic of your f’ree giveaway item so people see it as *real*.
5: Write great testimonials for those people you respect and have learned from. They will then post your info on THEIR website driving yet more traffic to you.
6: Article marketing. If you aren’t yet doing this, you’re working MUCH harder than you need to be!
7: Use your email signature as a sign-up tool for your newsletter by indicating the results you get your clients and including a link to get your free gift.
Here’s two more ezine list building strategies for you as a bonus:
8. Sprinkle testimonials throughout your website or include on your squeeze/opt-in page. As noted above, you can’t control where someone will come in to your website and you want to ensure that you have the best chance possible of capturing their information.
9. Give and promote teleseminars. Teleseminars are one of the quickest, easiest ways to grow your ezine list — and helped me double my list in a few short months.
Each one of the above ezine list building strategies is simple to implement and many of them are automatic processes once set up.
Your Coaching Challenge
Remember my secret to success — doing a few ordinary things consistently leads to extraordinary success.
Review the above list and pick 1-2 items which you are not yet doing to grow your list and add them to those things you are doing and do them all CONSISTENTLY.
Not doing anything to promote your e-newsletter? Choose 2-3 of the above items and do them CONSISTENTLY in order to see your list grow with targeted prospects.
And if you’re writing articles and not sure what else you can do with them, PLEASE check out my http://www.guidetoworkingonce.com "How To Repurpose Your Work" for a ton of ideas well beyond article marketing, yet also including article marketing. These are the things which have made my business what it is today and can do the same for yours.
For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series “5 Simple and Easy Steps to Put Your Marketing on Autopilot”.