I attended a seminar in Los Angeles last year and got to hear
renowned direct marketer Mitch Carson speak on creating direct mail campaigns
that REALLY work.
It was a great session and I came away with a lot of information.
He shared the results of campaigns such as sending sales contest
rules inside coconut shells (the winners got a trip to Hawaii), sending
boomerangs to old customers in an effort to "get them back" and
sending out bank money bags with a sales campaign inside. It’s these out-of-
the-box (and out-of-the-envelope) ideas that grab people’s attention.
If you are interested in learning more about launching successful direct
mail campaigns by sending more than just the standard sales letter, check out Impact
Products today.