It’s happening again on May 11th

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For those of us who use direct mail as part of our overall marketing strategy, there's a great incentive to get something out sooner, rather than later…

The US postal service is raising the price of postage again — a first class stamp is going from 42 to 44 cents.

However…if you purchase the "Forever" stamp (the Liberty Bell ones), you can purchase them now and use them "forever" — pay 42 cents now and they're good after May 11th.

For more info on the postage increase, please visit: