Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of our time.
This might seem a bit odd but I want to share with you an email that Dan Kennedy sent to HIS list about his new video.
First, remember that saying that when you try to please everyone, you please no one?
No worries…Dan’s not trying to please everyone. In fact, his note is probably offensive to some. You can’t create marketing that works and try to please everyone. Just like you can’t effectively market to everyone.
Second, even if you don’t personally love the man, there is a ton you can learn from this so just don’t read it, study it for the lessons included.
And like I say for my trainings, treat it like a buffet. . .take what works for you and leave the rest.
Here was his email:
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Subject line: Academic egghead, B.S.
Dan Kennedy here with a new video for you.
As I expected, some people were offended by my first video where I talked about the 7 triggers of mind control.
I guess this was too “manipulative” and offended their sensibilities. I’d also guess these folks couldn’t sell their way out of a wet paper bag.
So much the better for you and me.
In today’s video, I take it a step further by revealing the architecture behind sales and marketing messages in print, video, online, offline – whatever, that gets money in the bank.
This is NOT “theory” spewed out by academic eggheads who never had to sell a product or service in order to eat.
This IS what works in the real world to get people to buy whatever it is you’re selling and buy now.
It is what I use and what my customers and clients use to get rich. (Those who have the stomachs to actually use it.)
It can do the same for you.
Watch this video now with pen and paper in hand.
It is THAT important to your success.
Best,
Dan Kennedy
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What items made it to your “buffet plate”?
PS: Remember to check out his complimentary video series for additional nuggets (at some point in the series, he’ll likely make an offer – it’s a good experience to see how he does it and what does/doesn’t resonate with you for your own offers).