Are you secure in your business

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TopOfTheWorldHow confident are you in your business?  In your skills?

We recently took one of our dogs to our local veterinarian and he recommended a test for her – one that he felt was outside his specialty.

  • He didn’t tell us he’d do the test.
  • He didn’t hire someone else to do it as a pass through.
  • He did give us 3 referrals, in his order of preference (with a “why” for each) and the exact language to use to get a quick (not “walk-in emergency”) appointment.

Are you that confident in your business?

  • Are you happy to refer clients to someone else who can serve them better – whether for a single project or longer-term, regardless of whether or not you receive a referral commission?
  • Do you focus on your gifts and either add more training or niche yourself as a specialist or do you act as an authority just to get the client?
  • Is “what’s best” for your client/potential client always at the forefront or if they do a consult with you and others and choose someone else, do you feel you “lost” or that someone else “stole” *your* client?

There are several types of confidence and one of them is knowing that you’re great at what you do or. . .if that isn’t yet the case, that you get the training/skillset to make it so.

And, if you are great at what you do, you’re sharing that through a well-planned and implemented marketing strategy.


My Request to You:

Do you have enough confidence in your abilities, and business, to actively refer clients to someone who is better suited, knowing that a more ideal client for you is around the corner?

If not, it’s time to assess your “business assets” – and this is a perfect time of year to do it:

  • How do you serve your clients?  Can you add to your list of programs, products, and services?
  • Do you have a marketing plan in place?  Are activities simply plunked in or is there a strategy behind everything?
  • What media, besides online, do you use for your business (we use direct mail, fax, online, social media and phone)?
  • What was the last training you took?  Is it time for another?  What subject?
  • Do you have a mentor?  Do you need one to reach your goals?

Now that you’ve assessed your business assets, what are you going to do next?

© 2011 Sandra Martini