When people ask what I “do,” I usually smile — because the answer doesn’t fit neatly into a single label.
I’m a strategist who loves implementation, a systems-builder who speaks marketing, a consultant who understands finances, and a lifelong student who believes that learning is a form of stewardship.
I founded The Martini Way in 2004 as a single-source business — no side job, no safety net, a single woman with a mortgage and a dream — and it’s been profitable from year one. Over the years, I’ve served clients across industries, kept an average retention rate of more than eight years, and learned something new from every person I’ve worked with.
That eclectic background is part of what makes the work effective. My degrees range from Russian Language and International Relations to Accounting. I’ve managed federal budgets, planned Presidential White House events, ran corporate operations, and served as a project manager in Peace Corps’ marketing. I’ve also spent years as a caregiver, which taught me what resilience really means — that success has to be sustainable through every season of life.
I often describe business as an ecosystem. Strategy, operations, finances, marketing, and client experience are all interconnected. Ignore one, and the others eventually feel the strain.
That’s why my approach always includes both the big picture and the details. I don’t just hand clients a plan — I help them make sure the systems, technology, and workflows actually support it.
It’s also why I stopped calling myself a coach. Coaching can be valuable, but what I do involves rolling up my sleeves, digging into the data and systems, and ensuring that what’s promised gets implemented — ethically, efficiently, and with care.
The result? Businesses that grow without losing their balance.
In early December, I’ll be launching the Trust Leaks™ Podcast to share more of these conversations. Each episode will explore where trust is unintentionally lost — in communication, automation, or experience — and how to repair it before it costs you relationships or revenue.
Because after twenty-plus years in this work, one truth remains constant: when trust holds, everything else works better.