Even in a "virtual" world, at what point is it just too much?

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ipads 1Would you prefer to listen to this week’s article?  If so, please click here to listen.
Every once in a while, we’re lucky enough to be with a group that just gels.  That’s what happened last week in Los Angeles with the in-person participants of our Escalator Profits Path to Freedom workshop.
Easy brainstorming back and forth, deeper learning as everyone listened to questions, learned from other industries and created an end result for themselves of programs and products being planned out with their specific marketing plans.
It was one of the most personally rewarding workshops I’ve ever led.
When I arrived in LA for the workshop, I took a taxi from the airport to the hotel.
The taxi had a mini-television in it.
And when I asked the driver about it, he answered that most of his passengers prefer to watch the television than admire the scenery and/or speak with him.  In fact, the whole fleet of cabs now had these televisions.
TV in taxiSo not only are people tied to their smart phones, now they want televisions in cabs.
On my way home, I had a layover in Minneapolis/St. Paul and during the flight from LA, a passenger was eagerly telling everyone within hearing how wonderful Terminal G is at the MN airport.
The reason?
There are iPads everywhere.  You can sit at a table or a gate with an iPad at each seat and order food/drinks.  No need to speak to anyone, they’ll bring everything to you.
We landed at Terminal G, so I was able to see just “how wonderful” it was.
What I saw was tables with iPads just below eye level so if you and I were sitting together, we’d each be looking at an iPad rather than each other and it saddened me.
At what point is it “too much” technology?
How, in your business, can you stand apart, by maximizing technology without losing the personal touch of what you do?
A few thoughts:

  • send something tangible via the post office — it doesn’t need to be expensive.  We send a goodie and the expense is under $1 including postage, envelope, letter and the goodie.
  • pick up the phone, just to touch base/check-in — even if you get voicemail, the person will appreciate that you reached out.
  • incorporate more videos and/or Google Hangouts so that your audience can see you — don’t be simply a bunch of words in an email or on a website.

What are you currently doing, or planning to do, to ensure your business maintains a personal touch?  Please help pay it forward and share your comments below.