The Key to Social Media Marketing Success

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 Today’s post is courtesy of Michele Scism of Decisive Minds. . .

I am often asked, “What is the one ‘secret sauce’ ingredient to a successful social media presence?” 

The answer to that is very easy…

The “secret sauce” is Consistency with a capital C!

You thought it was going to be some top secret, new social media platform or something, didn’t you?  The fact is without consistency no social media plan can work; period.

Think about it; if we are supposed to be using social media as a platform to build relationships and build community how can we do that without Consistency?

We are trying to build what they call TOMA – Top Of Mind Awareness.  We want people to start to recognize our name; we want them to start to associate our name with our expertise. The more often people see our name – the more quickly we build TOMA.

It’s important to remember that people give authority and expert status to those who claim it through writing books and blog posts, or even just talking about the topic on social media.  Every teleseminar you promote, every blog post you write and every question you answer is another step on the ladder toward becoming an expert.  Note that you don’t have to be at the top of the ladder to be an expert – you just need to know enough to get people to the next step in the process.

Where does all this come from – Consistency.

So, what is considered “consistent” in the social media world?  Consistency means:

  • Updating your fan page daily
  • Liking and sharing other people’s posts daily
  • Making new connections
  • Tweeting 8-10 times a day
  • Interacting on YouTube – adding new videos, blogging 3-5 times a week (or even daily)

and more…

Are you feeling overwhelmed?  There are two things you need to know.

First, social media can be time consuming in the beginning..  Second, after a while when you have automated a lot of this you can spend less than an hour each day and accomplish what takes you hours in the beginning.

I have systems and strategies in place that make it appear that I am always on social media – as a matter of fact people are constantly saying to me, “Man, Michele you’re everywhere” and when they do, I do a little happy dance inside because it means my strategies and systems are working.

Would you like more information on how to develop easy social media systems for your business?  Check out my free videos on


Michele Scism is a leading authority on social media and online marketing and the Founder of both and The Global Social Media Managers Association.  Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits.   Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes.  Whether you want freedom and flexibility, more time to be with your family, more money, or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you get the results of your dreams.