The *gurus* tell you to post audio and video on your sites, in your social media posts and in your emails. Heck, I've advised the same and, for good reason: When done right, it works and works VERY well!
However, posting the audio or video link isn't the end…it's only the beginning.
You want to track what's going on with those audio and video links:
- If you allow downloading, how many times are they downloaded?
- How many times is the streaming link played to completion?
- What's the average length people are listening? 10 seconds? 2 minutes? 22 minutes?
Here's why it matters. . .
Information ("Sales") Pages
If you're using the audio/video in an information (aka "sales") page, you want to know whether your message "stays" with your ideal clients. Are they listening for the whole thing, or do they leave after a few seconds missing the best part of your message?
Coaching/Mentoring Programs
If you're using the audio/video as part of a coaching program, you want to ensure your clients are USING and digesting the information. The quickest way to lose a client is to allow them to get overwhelmed with the information you're providing.
By checking your audio and video stats, you know when to send out additional nurturing emails to help them digest and, more importantly, use the information you've provided.
After all, it's their use of the information which leads to great results and great testimonials!
And if you're looking for a reasonably-priced software which hosts the files and does the tracking for you, I highly recommend Audio Acrobat — click here for a free 30 day trial and then it's just $19.95/month.