There was a teleseminar I was interested in attending
last week (promoted in a colleague’s e-newsletter) and so I dutifully
clicked the "register here" link.
That link took me to another
web page (after 3 tries), which gave me another description of the same
teleseminar and asked me to "register here". I clicked that second link
and it brought me to yet a third page which asked me to, you guessed
it, "click here to register".
Enough is enough!
the teleseminar is something I’m interested in and, as an added
benefit, it’s f’ee, it’s just not worth the hassle of TRYING to sign
up. I gave up at the third registration link.
So I have to ask you, are you "client friendly" – that is, are you easy to do business with?
your clients cringe in frustration when trying to order something or
pay you for services or do you make it as easy as possible?
Here are just a few things you must incorporate into your business to be "client friendly":
1. Accept different payment methods.
though many of us live in an "online bubble", reality is that many
people aren’t comfortable with paying online. As a result, offer your
clients the option of printing your order form and faxing it in or
consider accepting checks and money orders.
The slight inconvenience to you will be more than made up for by the number of increased sign-ups and sales.
2. Minimize the clicks.
more hoops you make your clients jump through, the less likely they’re
going to do it. Our attention span is short and it’s very easy to click
over to another website.
Recognize that and adapt your business accordingly.
3. Accept multiple payments.
people (and business owners) live on budgets and use credit these days
— by offering payment plans which allow customers to spread out their
payments, you make it easier for them to do business with you.
business systems must take into account that we are, as a people, too
busy and overwhelmed with different things competing for our attention.
The easier you make it for us to do business with you, the more likely
we will, and in greater quantities.
Your Coaching Challenge
seen an overwhelming amount of emails lately from people professing to
teach systems and processes and yet working with their businesses is
tantamount to running a gauntlet: emails aren’t responded to, product
links don’t work or take you through a maze before you can actually
In setting up the systems for your business, I
challenge you to pretend you are your own client and go through all the
same steps your clients and prospects must experience.
Then improve your process.
After you go through the steps, ask someone who is NOT familiar with your business to go through the same steps.
Then further refine and improve.
the past 5 years, Sandra Martini has been showing self-employed
business owners how to get more clients consistently by implementing
processes and systems to put their marketing on autopilot. Visit Sandra
for details, compelling client testimonials and her free audio series
"5 Simple and Easy Steps to Put Your Marketing on Autopilot".