There’s a trend I’ve been noticing everywhere lately – and I mean everywhere.
People want things easier. No work, no thinking, do-it-for-me easier.
In fact, even Monopoly® – that 75-year-old time-tested board game has gone to electronic bank cards. No more bills, no more “banker” counting money.
Playing “banker” is how I learned to make change and what I attribute to getting me my first job. While I understand that Hasbro Company is catering to the “do-it-for-me” crowd, it saddens me to think of the children who won’t have the same experience if their parents purchase the “easy” version of the game.
Similar trends are emerging in small business.
In conversations, the same three phrases keep popping up:
- “2012 is going to be my year!”
- “That’s too much work”
- “I don’t have time to do all that”
Often followed by, “How did you do it?”
To build my business to where it is, I did the work necessary. I learned from my mistakes along the way and help my clients avoid the same ones and others I’ve seen, while staying out of overwhelm.
We receive emails all the time which promise “6 figures in 6 weeks” or “$X thousands if you purchase this one product/piece of software”.
Truth is, we just have to do the work, or hire someone else to do it.
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My Request to You:
I don’t believe that people aren’t willing to do the work. I do believe people overall are overwhelmed.
And so the solution to making 2012 your year is to move steadily forward, ever closer to your goals and objectives for the year until you reach or surpass them.
The easiest way to do that?
Stay out of overwhelm.
The easiest way to do that?
Break things down into little chunks, bite-sized pieces if you will.
For example, offering a new program for your clients starts with research to see if it’s something they want before you do the work to create and launch it.
My request is that you let it be that simple. Baby steps. . .one after the other without spending all waking hours on your business. You’ll get further faster.