When most small business owners think about credibility, they picture polished presentations, sleek marketing materials, and carefully crafted posts.
But credibility isn’t just about how professional you look. It’s about how much people trust you.
And nothing builds trust faster than transparency.
Why Behind-the-Scenes Matters
Your audience doesn’t just want your solutions. They want to know:
- How you arrived at them
- What tools you actually use
- What lessons you learned along the way
Years ago I ran a program called “Fly on the Wall”. For 90 days, I shared daily posts of the good, the not-so-good and the downright ugly going on in the business.
That program got wonderful reviews as the members saw that they could be successful (defined as “profitable with a business that doesn’t own you”) even when things aren’t perfect on the backend.
Sharing the “messy middle” makes you relatable. It shows you’re walking the same road as your clients, just a few steps ahead.
Easy Behind-the-Scenes Content Ideas
- Share a photo of your workspace setup (even if it’s not Instagram-perfect).
- Write about a recent challenge and how you solved it.
- Give a peek at the tools or systems you rely on daily.
- Talk about what you tried that didn’t work — and what you learned.
The Credibility Factor
When you open up about your process, you’re showing your audience that you’re not just a teacher — you’re a practitioner. You’re in the trenches, experimenting, and learning just like them.
That builds more trust than a dozen “look how perfect I am” posts ever could.
If you want to build credibility, stop hiding the behind-the-scenes. Start sharing it. Your audience will respect you more, not less.