If you want to be seen as credible in your market, you need to be seen. And the fastest way to stay visible? Consistently sharing content.
Here’s why it matters:
- Content builds trust. People believe who they see and hear from regularly.
- Content creates authority. When you teach, you position yourself as the go-to expert.
- Content compounds. Every article, post, or email you publish becomes a “credibility asset” that works long after you hit send.
The real roadblock isn’t why to share — it’s what to share.
Here are three simple places to find ideas:
1. Client Conversations
Every time a client asks you a question, write it down. Your answer is ready-made content.
2. Your Daily Work
The steps you take every day may feel boring to you — but they’re eye-opening to someone trying to get where you are. Document what you do and share it.
3. Common Myths
What misconceptions frustrate you in your industry? Bust them. People love clarity and “aha” moments.
And a bonus… take things from your life. Here’s an example I shared over a decade ago and it’s still relevant today.
The Bottom Line:
You don’t need endless hours or a giant content calendar. You just need consistency. Share small, share often, and you’ll build credibility brick by brick.
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