As an entrepreneur, one thing never changes:
The tasks and projects are greater than the time to create/complete them all.
Knowing that, and knowing that life often interrupts “the best laid plans”, how do we ensure that things get done, that we incorporate leverage into our businesses and that, well, we don’t lose our minds?
It all starts with a single question. . .
When was the last time you took stock of your business assets? Your hidden inventory?
When was the last time you said you “didn’t have time” to create a product or “no time” to write some social media tips or “can’t find the time and tips” to create a tips booklet or “no idea what I’d talk about” for a list-building teleclass or webcast?
Your “hidden inventory” is the answer to all of the above:
- From teleclasses once given and long forgotten and
- group programs whose content languishes in your hard drive to
- old articles, free reports, books and giveways which long for another life
- past interviews that you can use as bonus items to new programs, products and services
Just like you spring clean a closet or organize your kitchen, you want to regularly assess what tools and resources you have in your business and, how to optimize them — whether it’s creating something updated or new and monetizing it or repurposing content and better serving your audience.
Assessing your business assets should be a part of each planning cycle. Grab a pen and paper (or open up a document) and list out everything that’s a business asset — from your strengths to your tangible items (see “hidden inventory” bullets above). And if you’re not sure, go through your hard drive and see what’s there.
Identify your assets and not sure what to do with them? The SMAC Program may be just what you’re looking for. . .