Ever feel like you’re constantly “working on” a big idea… but somehow, it never actually gets finished?
If you nodded, you’re not lazy or unmotivated. You might just be stuck in planning mode — a sneaky form of procrastination that feels productive, but actually slows you down.
As someone who’s juggled multiple high-priority projects, client work, and my own business growth, I know how tempting it is to keep perfecting the plan instead of taking the first messy step.
Why Over-Planning Happens
Planning is safe. It keeps you in control, avoids mistakes, and lets you imagine a perfect outcome. The problem?
- Action is where the learning happens — but you delay that learning by staying in prep mode.
- Momentum is fragile — the longer you wait to start, the harder it is to build.
The Cost of Staying in Planning Mode
Research on the “intention–action gap” shows that the longer the gap between deciding to do something and actually doing it, the less likely you are to follow through.
In real life, this means:
- Missed opportunities.
- Lost revenue.
- Energy spent on a project that never launches.
The Simple Shift to Speed Up Success
Instead of aiming for the perfect plan, aim for the fastest path to a first version. Here’s how:
- Set a Short Planning Window
Give yourself 30–60 minutes to map out the essentials. That’s it. - Start Immediately
Take 15 minutes right after planning to make tangible progress. Send the email. Build the outline. Post the offer. - Work in Beta Mode
Think of your first version as a test, not the final word. Use real-world feedback to improve. - Track Time to First Action
Measure how long it takes from idea to start. Aim to shrink that number over time.
A Personal Note
I used to spend weeks refining outlines, creating color-coded timelines, and gathering every possible resource before starting. The result? More stress, less progress.
The moment I switched to “plan just enough, then start,” my projects moved faster, my stress dropped, and my results improved.
Your Turn
What’s one project you’ve been over-planning? Give yourself one hour to map it out, then take a small action before the day ends.
Your future self will thank you for moving sooner — even if it’s imperfect.
Want the structure and accountability to make this a habit? Join us inside Get It Done Right: https://themartiniway.com/community