Inflation is down a smidge, gas is the highest I’ve seen it ($4.19 here outside Myrtle Beach, SC), services keep increasing (while “good service” is harder to find) and finding reliable team/staff can be akin to locating needles in a haystack. And… depending who you listen to, a recession may not be far off.
EEK! Lots of doom and gloom there, HOWEVER…
I share all that to say that ensuring a stable and profitable business that can support you regardless of what’s happening in the world is the best thing you can do for you, your family and your team. Essentially, future proofing your business.
The how is simple.
Add/Grow a monthly recurring revenue stream to your offers.
This is even more important when you consider that acquiring a new client is anywhere between five to 25 times more expensive than keeping an existing one.
What can you provide your clients that consistently gives them value? That serves them… and your business? That allows them to say “yes” once?
- Subscription program with a new plug-and-play template or process each month or access to a specific software/app you’ve created?
- Membership program with short, actionable trainings they can implement now to see results?
- Ongoing services such as virtual assistance, CRM management, membership program management, bookkeeping/accounting, etc.?
Unsure? Stop and ask what do your best, recurring clients ask for/want from your business and let that be your guide.