You’ve worked for months to create the perfect ebook.
It includes the answer to every possible question your audience could
have. You’ve created a sales page.
You even offered a discount and threw in a ton of bonuses.
So why aren’t they buying?
Despite
what all the "instant gurus" may tell you about how you can generate
millions of dollars of sales simply by purchasing their program and
doing X, the reality is there’s a system to building your business –
whether online or offline.
Before you embark on any new business, product or service offering, you must determine:
1. Is there a need?
Is there a group of people who believe they have a need or want which you can fulfill?
Notice
the language. . .I did not ask if YOU THINK there’s a need. What you
think is irrelevant unless you plan on purchasing your own products.
2. Do they know-like-trust you?
Have
you built a relationship with the people you are asking to purchase
your products and services or do you fly in, offer to sell something
and then disappear until the next offer?
Much, MUCH too often, I
receive emails which call themselves newsletters, but are nothing more
than sales letters which contain NO content (Can we say UNSUBSCRIBE
here?). You want to take the time to get to know your prospects and
clients.
3. Why are you special?
What do you offer
your clients and prospects that your competitors do not? What makes you
stand out? Many experts say you should share the "what" and the "why",
but not the "how" until your prospect purchases something.
I
disagree in that it’s not authentic to me to do that. If you’ve been on
any of my calls, you know I believe in giving a lot of content – that
makes me special from other coaches. I’m a teacher at heart.
What makes YOU special in your industry?
If
your prospects aren’t buying from you, you’re missing at least one of
the above three critical components of a successful and profitable
client/vendor relationship.
Always remember, in designing your
business, regardless of your industry, you have to be constantly aware
of what your clients and prospects are searching for even as you build
a business to suit your lifestyle.
Your Coaching Challenge
Starting
with your business, step outside yourself and ask each of the above
three questions from an objective point-of-view. If your business
passes, ask the same questions for each product and service you
offer/plan to offer.
Once you have the answers, you can confidently move forward.
For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients consistently by
implementing processes and systems to put their marketing on autopilot.
Visit Sandra at www.SandraMartini.com
for details, compelling client testimonials and her free audio series “5 Simple
and Easy Steps to Put Your Marketing on Autopilot”.