Category: TMW News
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The Problem Isn’t Your Strategy — It’s What Happens After
Most business strategies don’t fail outright—they stall. Learn why decisions fall apart after they’re made and how hidden gaps slow… Read More >
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Trust Leaks™ Episode 3: The 4-Step Trust Leak Discovery Scan: Find the Cracks Before They Cost You
Run a simple 4-step Trust Leak Discovery Scan to uncover the small breakdowns that quietly erode trust before prospects ever… Read More >
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Trust Leaks™ Episode 2: The Delivery Gap — When Your Process Creates Mistrust
In Episode 2, Sandra breaks down another major leak that quietly hurts businesses: the Delivery Gap. Even when your product… Read More >
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Trust Leaks™ Episode 1: The False Promise Leak — How Overpromising Erodes Trust
Episode 1 digs into one of the most damaging—and common—Trust Leaks in business: the False Promise Leak. This happens when… Read More >
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Episode 0: Welcome to Trust Leaks — Why Small Issues Cost Big Money
Welcome to Trust Leaks™ — the show where we expose the small, hidden problems inside your business that quietly erode… Read More >
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How Small Businesses Can Support Each Other (Without Spending a Dollar)
Small business owners can lift each other up with simple actions that build visibility, trust, and resilience—no spending required. Small… Read More >
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Bridging the Gaps: Where Strategy Meets Systems (and Real Life)
Discover how The Martini Way’s founder, Sandra Martini, blends strategy, systems, and humanity into a business model built to last… Read More >
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How We Repurpose Everything (and Why You Should Too)
Learn how The Martini Way turns one idea into dozens of touchpoints — and how the upcoming Trust Leaks™ Podcast… Read More >
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Part 2: Designing a Subscription That Feels Personal (and Sells Itself)
Learn how to design a subscription that feels personal — with perceived value, rhythm, and alignment — so it sells… Read More >
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Part 1: The Subscription Shift: Stop Chasing, Start Compounding
Shift from chasing clients to compounding trust. Discover how Extreme Client Care™ turns repeat work into recurring revenue. Read More >
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Tiny Trust Habits That Compound — Part 2: Restoring Client Trust in a Noisy World
Small, consistent habits rebuild client trust — closing loops, transparent boundaries, and early delivery compound into long-term credibility. Read More >
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Tiny Trust Habits That Compound — Part 1: Rebuilding Self-Trust in a Trust Recession
In a world facing a “trust recession,” small acts of follow-through rebuild self-trust and strengthen the foundation for business credibility. Read More >
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Maker vs. Manager — Part 2: Making It Work — Designing a Week That Honors Both Roles
In Maker vs. Manager — Part 1, we explored the tension between Maker and Manager time — two very different… Read More >
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Maker vs. Manager — Part 1: The Mindset Shift Every Small Business Owner Needs
Running a small business often feels like living two lives in one day. One moment, you’re creating — writing content,… Read More >
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Systems, Automation, and the Myth of Abdication
There’s a subtle but powerful difference between having systems and creating automation — and neither gives you permission to step… Read More >
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How AI Helped Me Find a Plumber (and Why That Matters More Than You Think)
AI isn’t just for business. Here’s how I used it to find a reliable plumber. Read More >
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Business by Design, Extreme Client Care / Customer Experience, Featured, Intention Experiments, Marketing Strategy & Implementation, Productivity Hacks, SystemsTurning Overwhelm into Momentum
Discover how to turn business overwhelm into momentum with practical strategies tailored to your stage of growth. Read More >
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How Stepping Away from Social Media Reset My Perspective
Discover how a break from social media can reset your mindset, strengthen your business focus, and help you return with… Read More >