Category: Client Success / News
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Consistent Follow-up: How to and How NOT to
Have you heard the phrase “a day or a decade” when it comes to converting prospects to clients? Or website… Read More >
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Membership Systems: Why Simplicity Matters
A former client reached out with a problem. None of the videos on their membership platform worked. The video descriptions… Read More >
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National Handwriting Day
Each year, January 23rd is celebrated as National Handwriting Day. Being a fan of handwritten notes, cards and letters, especially… Read More >
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My 2022 Reading List
I like to send books to my clients — books I’ve read and think they’ll get something from. For the… Read More >
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“When it came up”
Most businesses go through “feast and famine” periods – periods where either you have so many clients you’re longing for… Read More >
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Revenue & Profitability, Extreme Client Care / Customer Experience, Marketing Strategy & ImplementationIncrease Profits with These 5 Retention Strategies
The proof is in the stats: Businesses, regardless of size, spend a lot of time, energy and money acquiring each… Read More >
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How businesses tick off potential customers
Recently, a long-time friend and client celebrated her wedding anniversary — 48 years. I called a florist in her town,… Read More >
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Is it Red, Yellow or Green?
Red Yellow Green These colors are visible on every stoplight in America. There are 75 days left this year —… Read More >
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Ensuring email marketing success
Do you belong to any membership or subscription programs? I do… several in fact as I often consult with businesses… Read More >
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Raising Your Rates: Consider this first
We use Keap, specifically the Max Classic version, to send you this article each week. Anyone who’s checked it out… Read More >
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Time Management: A new approach to productivity
What if you knew you had about 4,000 total weeks to live? That life is finite (whatever your number of… Read More >
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Client Experience: 3 examples of what not to do and 1 winner
Imagine you receive a monthly subscription of dog food. An email comes in that the food’s on its way. A… Read More >
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Handwritten Notes – The impact of sending them consistently
A colleague called recently to thank me for a card I’d sent – yep, an actual card that I personally… Read More >
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We had a cup of coffee and then he wanted to get married
Have you ever had that feeling after having a conversation with someone? Before you’ve had a chance to get to… Read More >
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CRMs and business: Often-missed opportunities
I’ve been speaking with lots of business owners lately who have great businesses, strong marketing plans and comprehensive CRM/email marketing… Read More >
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PayPal Changes, Postal Increases and 1099-K’s… oh my!
A few snippets that may affect you/your business: Effective this past Sunday, US postal rates increased. A First Class stamp… Read More >
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Non-financial benefits of your business
With any Q3 planning you may have done/be doing, consider the non-financial benefits your business gives you… In what feels… Read More >
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Trust built or destroyed?
Would you rather listen to this article? You can do that here. Are you experiencing some good and not-so-great services/customer… Read More >