Maximizing retention through CRM optimization and Personalized Automation™ since 2004
Marrying profitable growth with monthly recurring revenue + increased retention for a business that funds your future without sacrificing your life today.
Optimizing Your Business for Consistent Profitability
You started your business to improve your life, your lifestyle, to make an impact. But none of this happens if you’re not making a profit on a consistent day in/day out basis.
Do any of these problems sound familiar?
- Business looks good on paper yet you wonder where the money is at the end of the month and year?
- Wanting to add a membership or subscription program and not sure where to start?
- Or are clients joining your membership/subscription programs, but not staying more than a few months?
- Taking all the “right” actions and yet nothing’s working?
- Business is a few bad months away from not paying the bills or, worse, you’re living in launch and promotion mode burning out your community as you pray they click “buy now”?
The days of too much month, too little money and chaotic growth end when your business is doing its job.
Increase your revenue, retention and profitability by optimizing your CRM so it becomes a valued team member deserving a seat at the management table rather than a draining expense. We partner with you to make this a reality. It’s all about retention through service, being relentlessly helpful and using your CRM to make it happen consistently.
Want to know where your business stands? Contact us.
Trusted by top businesses worldwide
Services
Consulting/Advisory
We partner with you to design and implement the best customized plan for your business’s needs now and in the future.
Speaking
Timely action-oriented insights that you don’t get elsewhere, highlighting real-world best practices for managing growth and change while increasing profits and having a life.
Workshops
No theory here. Engaging and interactive, full of actionable info, you walk away ready to move your business forward today.
About Us
The Martini Way, a boutique firm, is focused on working with clients who make a difference in today’s world. We specialize in providing innovative, custom solutions with a focus on retention, Extreme Client CareTM and Leveraged Profit SolutionsTM designed with your values and goals front and center. Our Client Success Model™ below showcases our overall process.
Insights From the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and more than 18 years of working with clients around the world.
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Marketing Strategy & Implementation, Digital Marketing, Featured, Revenue & Profitability, UncategorizedEmail Segmentation: Wins for Little Effort
A client messaged me the other day and asked if I could join a meeting they were having with their… Read More >
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Customer Retention 101: 4 Ways to Keep Clients Coming Back for More
We’re celebrating our 20th year in business in 2024 and am thrilled to say that each of those years has… Read More >
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How to make the best decisions: A counterintuitive approach
A client texted this morning and asked if we could have a quick call… They have an opportunity to purchase… Read More >
What people say about us
Wow. Talk about a great ROI! Since I’m doing some major repositioning, I decided to invest in “A Shot of Sandy” session to help with strategy and planning. I have lots of great ideas, but as most coaches know… it’s sometimes a challenge to coach yourself.
Therese Skelly
So I turned to one of the coaches I trust most in the world – Sandy Martini. I love the commitment she brings to excellent client care and rock solid strategies.
But little did I imagine that after my session I’d sign up a client for a $5700 program. The thing was that I had some great ideas, but with Sandy’s help put together a program that I LOVE so could easily offer it to the right client. Needless to say, I’m thrilled, the client can’t wait to get started, and Sandy is my new hero because of the profound work she did with me in just 55 minutes. I went from having a popcorn-style idea machine, to a well grounded plan that works with my new positioning, my strengths, and my revenue goals.
Business Growth Coach
Sandy has been such a great resource and supporter to me and my business. Things that I’d pegged as confusing to deal with have become much easier to address as I’ve watched her facilitate through them, teach me tricks to deal with them more effectively and basically feel more in control of the logistics of my business.
Anese Cavanaugh
Even a quick 10 minute conversation can save hours of work and get you back to the things you love to be doing, saving your energy for the reasons you got into business in the first place! Sandy seamlessly helps this happen. I highly recommend her as a part of any team!
Leadership & Cultural Advisor
Sandy’s commitment and focus on my needs as a client is exceptional. It doesn’t matter how long you’ve been in business; if you’re running one or trying to get one off the ground, Sandy can help you make it even more successful!
Gina Weller
Her dedicated partnership, brilliant collaboration, cherished friendship and ability to bring humor to any situation greatly enhance both my business and my life.
Weller Consulting
Hey, Sandy! I just wanted to thank you so much for today’s coaching call! I really enjoyed it, and I loved your many inspiring ideas that you came up with. I was also very impressed with the research you did on me and that you listened to so many of my songs! I really appreciate that… and it makes me feel special!
Aurelio Sablone
You certainly do deliver exceptional client care! Thanks, again, Sandy!
Sandy gives everyone!!! such great value. She has valuable ideas that can be put to use right away. I love her success list. It really works.
Stephanie Stanfield, Ph. D.
Live Your Present Moment Inc.
I was a bit apprehensive to hire Sandy because I considered myself pretty savvy in knowing a lot of marketing strategies. I knew I was stuck so I decided to take the leap of faith and schedule a Shot of Sandy and I am glad I did. Sandy was able to zero in on my business and see my blind spots. She didn’t sugar coat anything and told me to be honest with myself. She gave me quick and effective marketing strategies to use to reach my income goals.
Nina Lewis
Just one marketing strategy alone resulted in a $1,000 payday less than 3 days after our session! But, most of all Sandy was brutally honest with me and I was able to realize I was making excuses instead of getting things done. From speaking with Sandy I have a plethora of ideas and strategies to implement that will help me build a profitable and sustainable business for years to come. I would say investing in the Shot of Sandy was well worth the investment, especially when I received an ROI of 337% in only 3 days!!
I had gone back and forth to Sandra’s web page over the span of a few months, always becoming more and more enticed by what she had to share because she seemed so authentic and credible. She didn’t offer the moon and stars like so many other coaches did. So I decided to have a session with her. I received so much value from it that I found myself signing up for more and more until it only made sense for me to sign up for a 6 month term. I receive 100% value and the 50 minutes just flies by. She doesn’t waste a second with me and we tackle point after point. She saves me from making glaring errors and makes me far more efficient also. My knowledge has increased in leaps and bounds as a result of being coached by her. I think she is quite brilliant and she has a way of correcting me without ever criticizing me. I always re-listen to our recording and get so much more out of them the second time- she is absolutely brilliant and I highly recommend her to anyone seeking a coach.
Sarah Jo Wood
Evolving Advisors Inc.
Sandy has been such a great resource and supporter to me and my business. Things that I’d pegged as confusing to deal with have become much easier to address as I’ve watched her facilitate through them, teach me tricks to deal with them more effectively and basically feel more in control of the logistics of my business.
Desiree Young
Even a quick 10 minute conversation can save hours of work and get you back to the things you love to be doing, saving your energy for the reasons you got into business in the first place! Sandy seamlessly helps this happen. I highly recommend her as a part of any team!